Sales Manager: The Most Valued Profession Ever

Learn more about one of the oldest and most valued professions of all time: sales manager. Learn all about their role here.

There's no way around it: time passes, things change, new tools emerge, but the profession of sales manager continues to be one of the most important in practically all areas of activity. 

This is because, looking around, it is easy to see that everything is about selling. In order for the walls of the place where you are to be standing, it was necessary for someone to buy bricks, cement, paint, to buy a bricklayer's service...

Everything is a sale. The computer or cell phone you are using was purchased at some point. The food you eat was purchased. The chair you are sitting on, the house you are living in, the clothes you are wearing. Sales are everywhere, whether it is a product or a service. 

So, the fact that the sales manager profession is in the spotlight is nothing new. 

Therefore, in this post you will learn:

• What he does a sales manager?
• Formation of the sales manager
• Areas of Sales manager performance
• Sales manager profile and characteristics

What does a sales manager do?

First of all, it is important to emphasize that although the role of this professional is very clear – to sell – this is just the end result of a series of other actions that culminate in the sale itself. 

For the purchase to finally be made, the seller needs to understand the tastes, desires and pains of his client, offer what is most appropriate for you according to these findings, and then seek positive feedback on the work and how that sale was able to provide improvements in your day-to-day life. 

It looks simpler than it actually is!

THE sales manager, in turn, in addition to doing all this part of the sale, is responsible for manage a team and keep them engaged so that everyone is successful in their proposals and can make the ship, which is the company, sail well. 

In short, the sales manager has the following functions:

1. Motivate your team
2. Create goals and effective sales strategies
3. Offer training
4. Understand the needs and difficulties of each one individually
5. Hire sellers
6. Integrate sectors so that the final result is satisfactory

Sales Manager Training

To be a sales manager, it is not necessary to have a specific degree, but a higher education degree can be a great advantage, such as administration, commercial management, economics, logistics and related areas.

Knowledge of leadership, entrepreneurship and related subjects is also of great value.

Free courses 

To help acquire this knowledge, free training and updating courses are extremely important, as they are up-to-date, quick and practical, ready to be applied in everyday life. 

Many safe and competent platforms offer these courses, and it is up to each professional to identify which skills they need to develop, always looking for ways to do so. 

How much does a sales manager earn?

According to the Vagas website, a sales manager has an average salary of R$4,190.00. It is important to note that this amount is variable, as many companies pay their managers a fixed salary and a sales commission, with the commission percentage depending on the type of product. 

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Areas of activity of the sales manager

As mentioned in the introduction, in practically everything that exists there is an exchange relationship, what we call a sale. Thus, area of activity of the sales manager is extremely broad, and can operate in industries, retail, products or services, or even in an outsourced manner. 

However, it is not possible to generalize. The more expert the specialist is about a given product, the more assertive their results will be and the more strategic their actions will be. 

Sales manager profile and characteristics

The sales manager is a person with communicative profile, the kind of person who can easily make friends and talk about different subjects. In addition, he has a keen “nose” for identify talents that can contribute to the team's success. 

He does not get discouraged when faced with challenges and believes in own strategies, which are based on study and experience in the market. Some other features it has are the following:

Leadership

The professional is usually a natural leader, who can encourage the team, help them in moments of discouragement and make everyone work towards the same goal. 

Furthermore, he is not afraid of challenges and understands that being ahead and setting an example is essential for a sales team to move towards exceeding goals. 

Time management

A good manager, regardless of the area, knows how to manage his time very well and it is no different with the sales manager. For face-to-face actions, plot optimized routes, to establish service protocols and defining the time for each client is essential for everything to go as smoothly as possible. 

As well as, for online services, establish service formats that aim to speak to more people in a shorter period of time. 

Empathy

Listening is extremely important in any field, but when it comes to sales, it becomes even more essential. This is a logical fact: Without listening to the customer's needs, how can you know what they need and what to offer?

Leaving behind personal opinions, thinking tactically and being necessary in the life of someone who is going to buy a product involves a lot of empathy. Putting yourself in someone else's shoes to be useful to them is much more complete than simply selling something. 

Know how to hear no

The life of the salesman, of the sales manager and for anyone in this profession, it involves a lot of “no’s”. Knowing how to listen to them and save that opportunity for another time, when appropriate, is essential, especially in the beginning. 

THE sales manager, in turn, in addition to having this skill, you need to pass it on and make your team learn to deal with this reality in the lives of those who work in sales. 

Learning and following trends is a reality for this professional, as is developing characteristics that are not yet so evident. This is a profession that is unlikely to leave the spotlight in the coming years. 

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Nathalia Silva August 31, 2021