Business Developer: What They Do and Why They're So Important

Every leader who cares about expanding their company needs to have a team business developer.

What does a business developer do?

As described in the introduction, one of thebusiness developer is responsible for finding loopholes in the company's shares and increase ways to expand your operation and recognition.

For this, he analyzes markets, takes care of the institution's relationship with third parties, seeks quality partnerships, always thinking in the long term.

All this is done through three fronts:

Businesses that are already in force in the company
Directing businesses that are still on paper
Partner and Affiliate Network

And what does that mean?

This professional will look for errors in these negotiations and point out improvements, will evaluate its performance in the market as a whole, and will seek ties that can be useful for its reputation and for the long-term growth of the institution.

Main functions of a business developer

Considering all these aspects, its main functions are:

Audit current processes
Analyze the integration of processes through the connection between the company's departments
Check what needs to be done but has not yet been implemented
Develop ways to implement paused actions
Research the market and do benchmarking
Analyze the company's development in relation to the market
Check possible institutions, NGOs and other companies that can join or become partners
Improve important relationships that for some reason are cold

In other words: in short, the business developer is responsible for finding ways for the company to move forward and achieve long-term prosperity.

Why is a business developer important for the company?

Once you understand their role, it becomes easier to understand the importance of this professional in the day-to-day running of a company. But to make it even easier, we can illustrate it as follows.

An institution is made up of different departments and people who carry out daily activities, which are frequent and, in many cases, have an expiration date.

It is very difficult for the owner himself, for example, to find time to analyze how the market is doing, observe the strategy used by his competitors, check each process that is being carried out, even if this is within his own company.

Your time is very short, as is that of your employees, who were each hired for their own activity.

Having a person with a specific role to develop the business is investing in your own assets in the long term, and ensuring that your money will not remain idle while only day-to-day processes are being carried out.

Do you understand how essential the presence of this professional is?

What training does a business developer have?

Business developers may have a number of backgrounds, such as business administration, economics, and other related fields. Today, there are postgraduate courses for specialization in this area, which allows for a more focused knowledge base.

There are also shorter courses on the topic of strategy and business development that can be taken online or in person, depending on the platform and institution offering them.

Complementary courses

Some essential skills are related to the pillars of a company in general, such as sales, marketing and people management. They contribute to a more complete and assertive performance.

How much does a business developer earn?

The average salary for a business developer is R$3,919.00, and they can earn up to R$7,184.00, according to the Vagas website.

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Business developer areas of activity

The work of a business developer is essential for practically all areas of activity, and can range from industry, real estate, retail, wholesale and much more.

A common question when talking about this professional is the main difference between him and a salesperson.

The salesperson is responsible for taking care of their customers and is “limited” to developing strategies for their sales area, always focusing on contacting leads, selling, and increasing their revenue.

The business developer seeks integrated solutions for all areas, including sales. He needs to understand the entire relationship in order to act with specific tactics.

With this in mind, its role is broader, but it still involves working with salespeople, promoters and all of these professionals who are on the front line of the business, face to face with the customer.

Business developer ranked in the TOP 10 in 2021

Its importance is so great that this was one of the most sought-after professions this year, and it is not expected to drop out of the top 10 any time soon.

Every strategic function that demands “out of the box”, thinking about the whole, seeking optimized solutions and thinking about the long term, are increasingly being requested and considered important, especially after a pandemic crisis, like the one we are experiencing and which began in 2019.

Companies that understand the importance of thinking beyond the operational are able to stand out and gain recognition through continuous growth and structural scale, not just thinking about today.

Skills of a Business Developer

The business developer is flexible, confident, has good communication skills, knows about leadership, and has an analytical and systemic vision.

He is persistent and constantly updates himself. He knows about macro and microeconomics, to study the internal and external markets in which the company he works is inserted.

For these and other reasons, it is so fundamental.

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PROFESSIONS ON THE RISE ➔

Nathalia Silva September 2, 2021

Career