Youtuber has become a profitable profession: understand how it works

It's very difficult for you not to have one favorite youtuber. Whether it's someone who teaches recipes, furniture to make at home, crafts, comedy, beauty tips, health, well-being... You must know someone who makes videos exactly the way you like to watch them.

How did the YouTuber profession come about?

The name youtuber It is given to a content creator in the form of a video for the YouTube platform, which is of North American origin.

The first person to upload a video to the site was Jawed Karim, co-creator of the network, with a 19-second video in 2005 called “Me at the zoo”.

The YouTuber profession did not yet exist, after all, the initial intention was to post and disseminate video content there without any initial intention.

A year later, the first Brazilian video was posted by Guilherme Zaiden, which produced humorous content and quickly went viral on the small network, which at the time had less than 2 million users. Check it out:

https://www.youtube.com/watch?v=CP2uqIXJoV8

A video that had a big impact at the time in Brazil was a video of Ronaldinho Gaúcho training. Since then, more people have been joining this new platform for exchanging content, and YouTube has become increasingly popular.

This information was acquired from the Infoescola website and you can find out more about this beginning by clicking here.

YouTube Monetization

It was from 2010, when the platform reached the mark of more than 1 billion users worldwide, that the Youtuber profession has established itself and become profitable, since the monetization policies were already well adjusted and the growth in viewers was constant.

One of the differences was the ease of posting content, after all, you only needed a cell phone that could record and internet to upload content to your account.

The day to day videos, unboxing, beauty tips, DIY (do it yourself), food and others, quickly went viral, which made life easier for those who wanted to enter this world.

In many cases, content that would go to Facebook and Instagram was based on relevant topics on YouTube, and those who were on one media outlet gained visibility on another.

Ranking of the main YouTubers in Brazil

Today, there are some YouTubers around the world who stand out for the number of views and subscribers on their channel, which results in greater monetization due to their huge visibility.

As of August 2021, the top 10 YouTube channels in terms of subscribers were:

T-Series: 191 million subscribers
Cocomelon – Nursei Rhymes: 117 million subscribers
SET India: 112 million subscribers
PewDiePie: 110 million subscribers
Kids Diana Show: 82.4 million subscribers
WWE: 80.6 million subscribers
Like Nastya: 76.2 million subscribers
Zee Music Company: 76.2 million subscribers
5-Minute Crafts: 73.2 million subscribers
Vlad and Nike: 71.1 million subscribers

The top 10 Brazilian channels in terms of number of subscribers, as of August 2021, were:

KondZilla Channel: 64.7 million subscribers
whindersonnunes: 42.9 million subscribers
Felipe Neto: 42.7 million subscribers
Did you know?: 41.2 million subscribers
LUCCAS NETO: 35.5 million subscribers
GR6 Explodes: 35.3 Million Subscribers
rezendeevil: 29.2 million subscribers
Maria Clara & JP: 28.1 million subscribers
Galinha Pintadinha: 27.8 million subscribers
Renato Garcia: 23.4 million subscribers

To understand how immense the reach of these channels is, just imagine all these people in a gym. There wouldn't even be room for so many people!

The impact of the work of these YouTube channels is huge, which is why these people have started to live off of this with great ease, earning more than countless professions.

How much does a YouTuber earn?

A YouTuber's earnings are defined based on the views on each video. According to the Terra website, for every 1000 views, the YouTuber receives between 0.25 and 0.40 cents, which in Brazil is equivalent to between 1 and 19 reais.

CONTINUE

However, YouTubers' income doesn't come only from views.

This visibility opens doors to other sources of income, such as publiposts, in which digital influencers are paid to talk about a certain product or service to their followers.

In the case of this type of advertising, values vary according to the reach of the accounts.

The YouTuber himself defines the amount to be charged and it is valued according to his engagement: the more people can be impacted by the advertisement through his speech, the higher the amount he will charge per publipost.

Although there are now thousands of people working in this profession, many still dream of entering the field and starting to produce video content as well.

How to become a youtuber?

But how do you enter a crowded market? Is it still possible to stand out?

The answer is YES.

It is not an easy task, after all, today the internet in general can be seen as an auction.

We, the viewers, choose what we want to watch according to what is most attractive to our eyes, whether it be the colors used, the number of views (we have a tendency to be interested in what everyone is talking about), or the topic.

Therefore, more than just a beginning, the challenge for a YouTuber who is starting out today is to show themselves to be interesting.

The good news is that there is an audience for all audiences and the secret is to segment this message to those who have to do with the chosen niche.

Some tips for those who want to become a YouTuber are:

Choose a subject you love
Plan your content, frequency, language
Invest in video editing knowledge
Interact with the public
Be present and accessible
Promote your channel
See other ways to make money in this area (developing courses, for example)
Don't delay your start!

The last tip is very important, after all, in 5 years you will wish you had started today. Don't be scared by what already exists. There is always room for new talent!