Learn how to use LinkedIn to boost your career!

Discover how LinkedIn can be a powerful tool to boost your career and connect with professional opportunities. Learn tips and strategies to create a powerful profile, build your network, and stand out in the job market.

What is Linkedin?

Linkedin is a business social network created in 2002 and today there are other networks in this format, but currently this is the most famous, with more than 500 million of users. It has a mobile application and also a desktop version.

It's like a professional showcase: you can create resumes, apply for company vacancies, connect with people from all over the world, watch live broadcasts, take courses, and follow the work of professionals in general.

It's funny to think that not long ago it was much more difficult to make contact with the company you wanted to work for. Today, the company itself can find you, if you have your LinkedIn showcase open for it.

SEE WHAT TO PUT IN YOUR LINKEDIN TITLE TO BE FOUND

The title is a kind of quick professional presentation, so that your profile is considered as a candidate for a certain vacancy. See how to put yours👇

CONTINUE

The importance of Linkedin in your professional career

But is this platform really necessary or is it just another luxury?

Assuming that Linkedin has a free version, yes, we can agree that this social network is necessary in the life of a professional who wants greater visibility, increases the number of clients and posts their opinion about the business world.

Perhaps, before this, only a small select group of leaders and managers had access to such important tools. Today, with the popularization of the internet, smartphones and social networks in general, people in all positions can reach more people with their image.

So, in summary, we can say that Linkedin helps in each of the following advantages:

Networking ➔

Connections can be made with people from Brazil and around the world. On LinkedIn, you can find people from high school to coworkers from other cities.

Additionally, you can make contact with leaders and managers of companies you are interested in working for.

Partnerships are also possible and the interesting thing is to open connections with professionals from all areas and not just yours.

Visibility ➔

By filling out your profile as requested by the platform, recruiters or potential clients can find you based on keywords and skills.

Because of this, contact becomes closer and more human, facilitating employment, work, partnership relationships, etc.

Professional credibility ➔

People who have a LinkedIn profile convey greater professional credibility, as they have an “online showcase” for their work. And this is a real finding: the more complete your profile on this network, the more confidence you will convey to the recruiter.

Find Jobs ➔

Linkedin has a specific field for finding job openings, called “vacancies”.

When filling out your profile, you can enter the opportunities that interest you and the corresponding cities.

By doing this and activating the notification alert, whenever a job opening that matches your profile appears, you will receive a notification. This greatly optimizes the work, especially for those who are looking for a job and need to stay up to date with this news.

Courses that make money ➔

In addition to all this, within the platform itself there are free courses and workshops with certification to help train professional users.

The topics are very diverse and can be very useful for enriching your CV.

Tips for having a good Linkedin profile

But after all, how to get noticed? Among more than 500 million users, how can you have a good profile to be a recognized professional?

Have you ever heard that phrase: “do the basics well”?

It is very useful in this situation. Due to the popularity of LinkedIn, growing and gaining more followers on the network has become a challenge, just like it is for other social media.

However, within your region, you can already get views just by doing the right thing, which is having a complete profile that is consistent with your role.

SEE WHAT TO PUT IN YOUR LINKEDIN TITLE TO BE FOUND

The title is a kind of quick professional presentation, so that your profile is considered as a candidate for a certain vacancy. See how to put yours👇

CONTINUE

To understand in a practical way, see the tips below on how to have a remarkable profile:

Choose a good photo

The photo on LinkedIn cannot be the same as the one on your personal Instagram profile, where you are on the beach, in a swimsuit, or drinking a beer.

Is there a problem with that? Of course not. Leisure time is necessary and definitely does not define the quality of a professional.

However, since this is a network exclusively focused on professional matters, the photo needs to be in keeping with your profession. If you are a photographer, for example, you can pose with a camera. If you are an HR professional, a more serious photo, and so on.

It's worth taking a little time to take one or two professional photos to project a cool, professional image.

Fill in the “about me” section with keywords

The “about me” field, just below your personal information, is essential for you to be found by recruiters or other people of interest.

When filling out the form, remember to think about the keywords related to your work and what you do, so your profile will appear in the search fields when someone searches for those words.

For example: I am writer, specialist in e-mail marketing and content for blogs.

The words in bold are the keywords.

Customize your URL

The profile URL is one of the most important points, because in many cases, it is from there that someone will look for you.

Customize your URL easily, so when you want to pass your profile link to someone, you won't have to do any work.

Leave a portfolio highlighted

A showcase is there to showcase your work and services, right? That’s exactly what LinkedIn is for.

Regardless of your field, try to present your work in a succinct yet attractive way, so that everyone who visits your profile will be enchanted and want to hire you.

Access at least 30 minutes every day

On any social network, consistency is a key aspect for good performance. Every day, interact with your connections, share thoughts and make it a habit.

You will see that little by little, opportunities will appear in front of you.