5 marketing lessons we learned from Anitta

Everyone knows that Anitta is an icon in the music industry, but did you know that the singer is also an icon in marketing?

A success story

The funk singer began her career in 2010 as a teenager and at just 3 years old, she became famous with the song “Show das Poderosas”, her first album and work released. And, currently, she brings Brazilian identity to the international music scene.

It is possible to see the singer as a symbol of innovation, after all, with each release, she manages to reinforce her brand and reach more and more people. In addition to bringing remarkable news to the audiovisual market.

The funk singer's name is one of the most sought after for advertising. After all, Anitta has a list of major sponsors, such as Skol, Samsung, Claro, among others.

Unlike other artists in her niche, she has been building her career in the music world and also in the advertising market.

And of course, this is not restricted to companies. The singer also does the famous “feats”, another strategy for promoting her brand. Launching works with big national and international names, such as Pabllo Vittar, Tropkilla, Iggy Azalea and Major Lazer.

Becoming a regular on television programs and receiving nominations for several awards, festivals, events and even a series released on Netflix to tell her story: “Go, Anitta!”.

In addition to all this in her musical and advertising career, Anitta was also elected by Time magazine as one of the 100 most emerging leaders in the world, in 2021. An award that highlights rising names in the fields of business, entertainment, sports, politics, science and health.

With that in mind, we’ve put together five digital marketing lessons that the singer uses for you to apply to your business or brand. Keep reading!

Out of sight, out of mind

Anitta has always understood the importance of making her presence felt everywhere she can. Whether it's presenting a new project, appearing on television shows, commenting on current affairs on the internet or simply interacting with her target audience on social media, the singer has always done everything possible and impossible to promote the Anitta brand on and off the stage.

In 2019 alone, she produced 27 music videos — about 2.25 videos per month. What was the result? The singer was among the 10 most listened to artists on Spotify in 2019 and the second most followed Brazilian on Instagram in 2020. She currently has more than 50 million followers on this network alone.

A good relationship with the public

A crucial point for any brand or public figure. It is extremely important that your brand and image relate to the public.

With the advancement of social media, building this relationship has become even easier. Being on the same platform as your target audience and communicating in a personalized language is a difference that everyone recognizes.

Knowing who her audience is and what they expect is a topic that Anitta knows very well. She is always present on social media, keeping her image high. In addition, she interacts a lot with her followers and is always up to date with the latest trends.

Anitta constantly produces content on Instagram, and always uses language that speaks to her fans. This shows that she not only knows where her audience is, but also what type of content attracts them.

Unity is strength

Partnerships with established artists in the music market are one of the strategies present in the singer's marketing. Cardi B, Pabllo Vittar, Pedro Sampaio and Maluma are just some of the artists with whom she has released songs in recent years.

It is common to see artists release songs in partnership with other artists of their musical genre and DJs. However, Anitta went further and was not limited to creating songs only with singers and artists of her musical genre.

By releasing dozens of singles with big national and international names, Anitta not only increased her visibility, but also won over different audiences.

In marketing, this strategy is known as co-branding, used when two brands or companies come together to increase visibility and audience.

These are two different careers and audiences, which together engage in a common campaign, making it a successful hit.

CONTINUE

Good storytelling

One of the most important elements of content marketing is storytelling, increasingly used by brands to attract and nurture potential customers.

The goal is to create an emotional connection with the audience with engaging narratives related to the history of the company or product being sold.

And something that Anitta has always done very well is telling her story.

Whether in exclusive interviews, social media posts or through the biographical documentary released on Netflix, which throughout the scenes tell a little about his routine, behind the scenes of his releases and achievements. There has never been a shortage of tools for his audience to follow his journey closely.

Breaking stereotypes

Anitta is part of a genre that is widely listened to, but at the same time marginalized in the country: funk.

Brazil is built on several stereotypes, especially racist and sexist ones. This makes the view of funk very pejorative and undervalued, due to its origins in black and peripheral communities.

Over the years, the artist had to teach that even though she came from the outskirts and started her career in funk, she could stand out and break the limiting stereotypes.

Conclusion

The marketing area is hyperconnected and new developments are constantly emerging and being tested so that brands can stay ahead of the competition.

Anitta's greatest asset was precisely being connected to this movement. Making choices based on intelligence, understanding and boldness. All of these lessons were crucial for the Anitta brand to occupy its space.

A good marketing strategy starts when you understand the importance of your digital presence. How is your company performing on the internet and social media?

Now that you know the power of marketing in Anitta's career, analyze each of the lessons mentioned in the text and incorporate them into your business or career strategies!