5 online tools to boost your small business

If you, like millions of Brazilians, have a small online business and want to boost it, this content was made especially for you!

In it, we have gathered 5 essential online tools to help any micro and small entrepreneur improve their results and achieve success! To make it easier for you to read, we have separated the content into the following topics:

Benefits of the Internet for your small online business

The internet has become a great ally for all types of businesses, being an excellent platform for those who want to make their small online business prosper.

With technological advances, more and more benefits arise for entrepreneurs. Some of them are:

Have an online presence: Nowadays, your online presence counts a lot for the success of your small business. In addition to offering more security for customers, you also make it easier for new potential customers to find you.

Great value for money: When compared to more traditional media – such as newspapers, TV and billboards – we can notice the difference in the costs of online media and offline media. With more affordable investments, it is a great option for those who are just starting out and want to build their online presence.
Become a reference in your field: With the internet, it has become easier to build clearer, more assertive and quality communication. This way, your brand will be able to gain more space, win over more and more new customers and, thus, guarantee more chances of becoming a reference in the area.

5 essential tools for your small online business

Every micro or small entrepreneur aims for success for their small online business.

And today, with the help of the internet, there is no shortage of tools to help these people turn their business around and, consequently, go further and further.

To help you with this mission, we have listed 5 essential tools to make your small online business grow even more! They are:

Instagram

Ah, good old Instagram! It may seem cliché, but Instagram has become an increasingly indispensable tool for small business owners.

In addition to the reach of the social network, with each update new features are added to the platform, and many of them are aimed at this type of entrepreneur.

One example is “Support Small Businesses.” This feature, which is available in Stories, was created during the pandemic and is a great way to recommend and share – and, consequently, help strengthen – small businesses with friends and followers.

Through Instagram and stories, it is possible to create interactions, receive feedback and further strengthen the relationship between your small business and your customers.

Canva

Another essential tool for creating content about your brand, product or service is Canva.

This platform, which is a great free design option, offers the most diverse types of layouts and formats for those who want to create art for social networks – such as Facebook, Instagram and WhatsApp – in a simpler and faster way.

The intuitive interface makes using the platform much easier, allowing even the most inexperienced users to use it without facing any major problems.

This way you will be able to leave your brand with a beautiful and attractive visual identity.

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Facebook Ads

If your small online business is on Facebook, but you don't use Facebook Ads, I'm sorry to tell you, but you're probably wasting time and money.

Facebook Ads is Facebook's own media management system. It is a great tool for those who want to advertise on the social network, as Facebook is a great platform to promote your products/services and reach new customers.

Another great feature of the tool is the possibility of segmenting your ads to a specific target audience, such as people from certain cities, ages, professions and interests.

This way you can ensure that your ads are displayed and reach the correct audience.

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WhatsApp Business

Everyone knows that WhatsApp is the most used messaging app by Brazilians.

So much so that, with the brief social media blackout that occurred recently, users' main complaint was being unable to use the app for hours.

For your company, the best option is to use WhatsApp Business, a tool created by WhatsApp and developed especially for business use.

Through it, customer service and interaction become even easier, allowing you to use the tool's features – such as creating broadcast lists and sending automatic messages – to help your small online business grow.

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Trello

Another essential part of running a small online business successfully is good old-fashioned organization.

Without it, things can get out of control, and the chances of this factor harming the performance of your small online business are high. That's why I present to you Trello:

Trello is a very practical application, and is ideal for managing and organizing your tasks and demands. Through this tool, you can better define what your main priorities are, organize the time spent on completing each task, set deadlines...

Through customizable boards, task lists and cards, it is possible to manage projects and teams more easily and assertively.

For example: within the tool, you can create a board with weekly tasks, with columns “To do”, “In progress” and “Completed”, marking the employee responsible for carrying out the task.

This feature helps optimize your time and that of your entire team, making everyday life more productive and organized for everyone.

Another advantage is that the app can be synced and used simultaneously on your smartphone, tablet or computer. This helps ensure that you always stay up to date!

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Conclusion

These are just a few examples of the tools available on the internet for your small online business.

These tools are very important for you, who want to build a successful business, and, consequently, attract new customers and new opportunities.

So, the tip is: use and abuse these and other online tools. When you use them correctly, aligned with good strategies, your small online business will only benefit.