4 tips to improve customer experience

Can you tell me what a small thrift store in the interior of São Paulo and a multinational company that has branches in every state in the country have in common? The customers!

Regardless of the size of the business or its target audience, everyone who works with the public knows that customers are the most important figures for the success of a business.

Therefore, whatever your industry or area of activity, customer experience should always be treated as one of the main priorities. And that’s what we’ll talk about today!

What is customer experience?

First, let's clarify what customer experience is, since it's a term that still raises a lot of questions. Contrary to what many business owners may still think, customer experience goes far beyond the moment they pay for the product/service.

Customer experience is everything your customer experiences with your company/service throughout their entire purchasing journey. This encompasses several stages, from their first contact with your company, through the purchase itself and all the way to after-sales.

The importance of customer experience

Customers are the lifeblood of any business.

Taking into account the importance of your audience and offering a good experience to your customers has proven to be an excellent tool for building loyalty among those who buy your products or acquire your services.

And anyone who thinks that this experience only involves the act of purchasing is mistaken. Quite the opposite. The purchasing experience goes far beyond the moment the customer makes their purchase.

The way in which you, as the person responsible for sales, carry out all the service and after-sales of the product.

An action that illustrates this phase well is being available to clarify any doubts regarding the purchase and also to find out more about the customer's experience with the product/service purchased.

This type of attitude may seem simple, but it can make all the difference in the eyes of the customer. It shows the company's concern for the customer.

And customers are increasingly looking favorably on this type of initiative, increasing the chances of these customers buying from you again and, consequently, becoming increasingly loyal customers.

4 tips to improve customer experience

Have you realized the importance of offering a good experience to your customers? Regardless of the size of your business, this attitude will make all the difference in how your customers view their purchases.

And if you have a business and want to put the teachings into practice and improve your customers' shopping experience, we have put together some tips that will help you in this mission!

Know your audience and your customers well

First of all, the first tip is: know well who you are serving!

By understanding your audience well, you will be able to establish an effective service model that will help customers identify with your business.

Furthermore, when you know your customers better – such as their consumption habits, for example – the chances of creating assertive strategies and promotions that will be attractive to these audiences increase even more!

Always train your employees

This is a tip for slightly larger businesses, like a clothing store, for example.

In cases like these – where in most cases, the business owner is not present in all transactions – the tip is to always invest in employee training.

This way, they will be prepared to provide service that is a little more standardized but, at the same time, personalized for each type of client served.

To make this possible, provide good training so that all employees – salespeople, cashiers and managers – can prioritize the customer's shopping experience, always offering the best service.

Invest in service channels

I think everyone has had the experience of purchasing a certain product or service that, after a short time, presented some kind of defect and, when it came time to contact the company responsible, encountered difficulties, right?

In addition to causing a lot of headaches, this type of situation is what destroys the image that the customer has of your company.

Therefore, another step that deserves due attention – as it is essential to offering a good customer experience – is offering quality service channels so that they can contact the company quickly and easily.

By providing efficient service channels for your customers – a commercial WhatsApp or even an official Instagram account – you will be further strengthening your brand's relationship with customers.

Always be open to listening to your customer

Based on the same principle as the previous topic, listening to your customers’ opinions about your company is essential.

It is through this type of feedback that the manager can make any changes and adaptations to make the shopping experience even more pleasant for all consumers.

To carry out this step, all types of comments and opinions are welcome: from compliments to complaints.

Through these opinions, changes for improvement can be adopted more assertively. Therefore, value and encourage a culture of feedback among your customers.

Conclusion

I think you get an idea of the importance of always offering the best experience for your customers, right?

In addition to strengthening customer loyalty, you can also stand out from your competitors, help to further improve your company's image and inspire satisfaction among your customers in general.

It's just an advantage for your business!

Now that you have finished this content, take advantage and read it too How to manage your money this month: 5 tips to start now

MANAGE YOUR MONEY ➔

Nathalia Silva November 16, 2021

Business

customer experience