Is the Google Digital Marketing Fundamentals course worth it?

Is the Google Digital Marketing Fundamentals course worth it? Can having a certification be advantageous? How do I sign up? Read the text and find out!

Why take a course at Google Atelier?

Having a certificate issued by Google on your resume can make you stand out more as a professional.

As a result, you can be selected more easily and always be ahead of other professionals.

This is because you show employers that you have a good knowledge of the fundamental concepts of Digital Marketing.

In addition, you can acquire more knowledge to use in your business and in your professional career as a freelancer, of course.

The courses are up-to-date, simple, quick and easy to follow, and they are also free. So, it can be a great alternative to take one of them and increase your knowledge on certain subjects.

Taking advantage of the content offered for free by a company that is a world leader in its field and very prestigious will only add good things to your career.

Working towards certification demonstrates that you have proven digital skills and are also someone who enjoys learning and taking advantage of opportunities.

Who wouldn't want to hire someone with these qualities?

Be sure to check out the options to find out which one best fits your profile.

If you need to learn more about Digital Marketing to work, use in your business or change career, the following course is the perfect alternative!

About the Google Digital Marketing Fundamentals course

This course lasts 4 hours and is the most complete and rich of the courses offered at Google Ateliê.

It has 26 modules and is at a beginner level, meaning it offers content that is easier to understand and is ideal for those starting out in the market.

Its certification is recognized and valued in the area, and it is also accredited by IAB. This company operates worldwide and its main focus is to develop digital advertising in the country.

Access to the course is unlimited, meaning you can take it at your own pace, in your own time, and include the classes in your routine without any worries.

The tutorials are presented in videos, making it easier to follow and learn in a more didactic visual way.

Furthermore, the course also has practical exercises to assess your understanding of the class and has real, current examples to help transform knowledge into action.

To receive the certificate, you will need to complete the course and take the final exam with 40 questions. If you answer and pass the assessment, you will receive your certificate.

You can print it and link it to your Linkedin profile for more visibility.

What will you learn in the course?

Is the Google Digital Marketing Fundamentals Course Worth It? Reproduction: Canva

You will complete the course mastering the basic principles of Digital Marketing and ready to take the next step in your knowledge journey.

Check out the available modules below:

The online opportunity;
first steps to achieve the online opportunity;
Build your web presence;
Plan your online business strategy;
Start using search;
Get visibility with search;
Make the most of your research;
Get visibility with search ads;
Improve your search campaigns;
Get visibility locally;
Help people nearby find you online;
Get visibility with social media;
Deepen your knowledge of social networks;
Discover the possibilities of mobile devices;
Take advantage of mobile devices;
Start using Content Marketing;
Establish contracts via email;
Advertise on other websites;
Deepen your knowledge about the Display Network;
Make the most of video;
Start using Google Analytics;
Find success with Google Analytics;
Transform data into insights;
Create your online store;
Sell more online;
Extend to other countries.

As you can see, the topics go beyond the basics, you can learn a lot of content that will help you in your professional career.

Is the Google Digital Marketing Fundamentals course worth it?

Despite being classified as a beginner level, the course has rich and complete content. It is certainly worth it and you will acquire useful knowledge.

As you can see in the previous topics, in addition to having a certification that will help you boost your career, improve your CV and get a new job, it is completely free.

In addition, access to the course is for life, so you can progress at your own pace. Not to mention the importance of having a Google certification on your resume.

Of course, there is no way it can be a disadvantage. The time spent learning this new topic will be an investment.

How to register?

Now that you know if the Google Digital Marketing Fundamentals course is worth it, To register, go to Google Atelier and search for the course.

Register and start your studies. You will need to have a Gmail account to register. If you already have one, you will be logged in with that account. It will certainly already be saved if you have an Android phone.

There are other course options that you can take after finishing your Digital Marketing course. Take one at a time and choose related topics, that way you will get the most out of them.

Choosing to take several courses at the same time, and categories that are not related to each other, can harm your performance and achievement.

Conclusion

During the pandemic, many financial institutions are offering free courses to help people navigate social distancing.

It was at this time that Google Atelier became better known online, despite having already been launched in 2017.

Other institutions also offer many free, quality online courses, Senac is one of them. Take the opportunity to read also: What free courses does Senac offer!

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Nara Sampaio

SEO writer, digital content creator, and virtual assistant. An introvert who found in writing a way to express herself and share knowledge!

May 10, 2022

Business