Social Media Manager: Learn Everything About the Career!

Before you continue reading, I suggest you dispel the myth that anyone can be a social media manager. It’s not that everyone can’t be one: anyone who is interested in the profession can – and should – pursue it!

What is the career of a social media manager like?

The profession of social media manager is new, but it is increasingly important for the online presence of companies and other professionals who want to increase their market presence and visibility.

THE social media manager, then, is responsible for organizingr marketing actions on social networks, in addition to generating relationships with followers through interactions and online events, all this with a strategic approach in order to always improve results.

The profession did not arise by chance: the use of social networks increases year after year in Brazil and around the world. By 2018, Instagram already had 1.8 billion users worldwide, according to an article on the Exame portal. Brands then began to understand that they need to be where their consumers are.

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That's where the social media manager comes in.

It is committed to entertaining this user in a way that generates identification with the brand and that, in the future, in long-term actions, he becomes a loyal customer, moving from the online relationship to an increasingly closer exchange.

Main functions of the social media manager

In short, the social media, or social media manager, is responsible for:

Set the editorial calendar, strategies and campaigns for social media;
Make the management of paid campaigns/sponsored;
Analyze campaign results and make possible changes;
Suggest new strategies as network trends.

Training

Just like other areas of online work, you don't need to have any specific training to work as a social media manager. However, some areas of study tend to attract more interested people, such as journalists, marketing professionals, advertising and public relations, and others.

Many people without specific training, but who are interested in the field, are able to learn how the algorithm works and gain experience to continue with this work.

An important detail is that there is a lot of variation in the remuneration of this professional, since it is a new profession and the pricing methods are not yet 100% established. However, According to the Vagas website, the average salary for a social media manager is R$3,112.00.

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Complementary courses and tools

Even though there is no specific higher education for those who want to work as a social media manager, many institutions and professionals in the field offer complementary free courses that teach the step-by-step process for entering the market.

As there are several course options, it is always important to analyze what is actually relevant to working as a social media manager, as well as the practicality in applying that knowledge.

There are some essential tools for day-to-day media management, and knowledge about them makes all the difference. One example is post scheduling tool, of Google interest searches, etc.

The main skills of a social media manager

The skill of a social media manager lies in the details, and as the profession is constantly changing and growing, it is essential that they continually update themselves, but never forget the key knowledge inherent to their role. These are:

Experience across different platforms

This experience can be acquired by studying how different social networks work, the main topics covered in each one, and the user profile of each of these media.

Here, we mainly talk about Facebook, Instagram, Linkedin, Twitter, Pinterest, Youtube, Telegram and Whatsapp.

Despite the number of networks mentioned, they have common characteristics and many functions are similar, varying the user experience in each of them.

Strategic business vision

This is a skill for anyone who wants to work for any business. PHaving a broad and strategic vision is essential to not get stuck on just a few points, when it is necessary to consider the whole.

Even if the role of the social media manager is to work for a company that he does not own, he needs to know the processes, sales techniques, customer acquisition and the entire path involved until the product or service leaves the consumer satisfied.

He won't always address all of these topics on social media, but knowing this, he can understand his audience's main pain points and position himself in the media as someone who can help resolve them.

Be an active user and be looking for new things

It is a fact that you cannot be a social media manager if you are not an active user. This is because, without knowing the trends, it is difficult to choose a strategic path when it comes to brand positioning on social networks.

This professional will certainly spend more time searching for news, topics, attractive content and strategies than actually producing. And this is a normal routine for those who work in this area.

That's why it's important to be active: being part of Facebook groups, knowing the main trends on Instagram, knowing what's currently on Twitter, will make all the difference in the end.

What are the main differences between a social media manager?

Today, there are countless people providing this service, with a variety of different values and strategies. Therefore, having the strengths to stand out is essential for a long and successful career.

Some differences of good social media management professionals they are: