Infographic: what it is, what it is for and how to use it

If you don't already use the infographic In your business, know that you may be missing out on the opportunity to attract an audience through effective communication.

We are in a time when objective and quick content engages more users, so a brand's visual identity is important to gain attention.

Today we’ll learn about all the advantages of infographics, as well as some tips for creating your own. Keep reading to find out!

Infographic: learn about this communication strategy 

Have you ever stopped to think about how objective content has gained users’ attention and preference?

Short videos on YouTube and Tik Tok are good examples of this: people prefer to watch short, objective content rather than long videos.

But, remember that it's not just videos that are showing this change in online behavior: how many times do we scroll through our Instagram feed, paying attention only to the image, without reading the caption?

For this reason, if your company does not invest in visual content strategies, it is likely that the user will visit your page without even understanding your main approach.

Infographics are a very important resource for this purpose, as they are visual elements that provide information in a strategic and objective way.

So, with an infographic, the user can understand the content more easily and in much less time, which is why it ends up being important to ensure that the user remains on your page, instead of being dispersed with an excess of information that is difficult to understand.

When is infographic useful?

For an infographic to be truly useful, it must be able to communicate its content clearly and objectively.

Furthermore, this type of image should add value to your content, rather than just being an image “thrown” into the post.

In any case, if you work with more complex content and notice that visitor retention on your page is low, the infographic can help.

This is because we tend to give up on content when we notice that it is difficult to understand. When the infographic “makes things easier”, we feel encouraged to continue reading, since we were able to understand the basics.

In any case, infographics are useful for serving different types of audiences: those who prefer quick content, or those who just want to understand the general approach before moving on to the full content.

For this reason, this is an important resource for enriching content and attracting an audience, in addition to contributing to your company's visual identity.

It's worth remembering that users tend to share images more frequently than text, so if you focus on organically promoting your content, this feature can help.

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Tips for making a good infographic 

When searching for infographics on the internet, you will come across a multitude of models, and it can be a little difficult to know how to make one.

And, if you think that it is just a matter of creating an image with words and the company logo, know that this type of creation must be strategic.

Below are 3 tips for creating good infographics for your business.

1. Stick to the main information 

One of the mistakes many people make when creating infographics is trying to include all of the content in the image.

As we saw previously, this type of resource must be objective and easy to understand, so it cannot be too long or complex.

Furthermore, if you intend to take the user to your complete content, putting all the “gold” in the image is not a good strategy.

Therefore, focus on presenting relevant information that explains the basics of the content, so that the objective of the image will be fulfilled.

2. Make sure the information is legible 

In general, this error is usually accompanied by the first one, since when trying to put all the content in the infographic, the person reduces the letters and “squeezes” the elements.

But, we must remember that the infographic must be easy to understand, therefore, the elements must be legible, as well as the text.

It’s important to know that users don’t usually make an effort to read an image, especially if they’re on social media. So if they can’t understand it, they’ll move on to the next one.

3. Create a design aligned with your business 

A few topics above we talked about how infographics help in the organic promotion of your business, since people tend to share images more easily.

But for this to happen, the image design must be aligned with your business, so that people who see it can easily identify your brand and find it to access other content.

This does not mean that your infographics should always have the same design, you can change elements, positioning and even colors, but try to maintain the basics of your identity.

Also, make sure the infographic has your logo in a strategic location to prevent other people from appropriating your design to create their own posts.

How and where to make infographics?

The simplest way to create an infographic is through design platforms, as they offer the right template and elements to help with creation.

Canva is one of the best platforms for this purpose, and the advantage is that it allows you to post directly to social media and download in different formats.

In any case, the secret to creating infographics lies in structuring the content and creating a visual identity, so improve these aspects to create good images!

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Roberta July 30, 2024