Instagram has been updated: discover the new features!

As one of the main social networks of the moment, Instagram is an application that is always updating itself, adding new features and tools so that users have the best possible experience when using the platform.

The Importance of Instagram Updates

Although there are currently a number of social media options – with different functions and particularities – Instagram continues to stand out among users, and the constant updates offered by the social network play an essential role in this success.

In addition to making it increasingly easier to share good times with your friends, the tools offered by the platform ensure that the user experience is both fast and fun.

This helps ensure the app is at the top of social networks.

The latest major updates

Although there are new changes on Instagram almost every day, many of these tools end up going unnoticed by some users.

But there are also those updates that are so successful that it is impossible for them to go unnoticed by users.

Below, we list some of the main updates to the social network.

The creation of Reels

This is perhaps the biggest trend in recent times. Inspired by the success of TikTok's short videos, Reels has already made a splash on Instagram.

With a format very similar to that of the videos on the competing platform, users use the resource for the most diverse types of content: dances, recipes, memes, and so on.

Instagram Shopping

Another update that was very successful – so much so that it continues to be popular today – is Instagram Shopping.

Instagram Shops is a feature that allows users to sell through the app itself.

In this area, you can place products for sale, already informing their price through a purchase label.

Although it caused a bit of strangeness at first – since the feature completely changed the classic layout of the application, the function was well received, and today it is a real success.

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Instagram's new features

It's time to talk about the latest updates available on Instagram and the role each of them plays in the user experience.

Link stickers

This update represented the end of the “swipe up”, one of the most well-known internet expressions of recent years.

The function, which was used by brands and influencers in stories when it was necessary to share a certain link with their audience, was recently discontinued, giving way to the so-called link stickers.

The goal of this new feature is to make it easier for everyone to access.

Instead of swiping up, the user uses the clickable sticker in their story, making the experience much easier for content creators and also for the audience.

Furthermore, unlike the previous function – the swipe up feature could only be used by accounts with more than 10 thousand followers – these link stickers can be used by all users, regardless of the number of followers.

The arrival of collaborative posts

Collabs definitions have been updated successfully!

It is now possible to add collaborators to Instagram posts. This way, the content posted will be available on both people's profiles at the same time.

These collaborative posts are a great tool for content creators, and promise to be a feature that is here to stay.

Post content to the feed from your computer

This is a great feature, both for those who work with social media management and for other users.

The feature consists of being able to post your content directly from your computer or notebook.

This is a way for Instagram to limit the access of other applications – such as automation applications, for example – to perform actions on it.

Previously, it was already possible to schedule posts through Facebook Business.

Live scheduling function

Another feature that recently arrived on the social network is the option to schedule live broadcasts.

This content scheduling gives content creators more autonomy, allowing them to schedule the times of their next live streams.

In addition to allowing users to test potential broadcast guests before the event even starts, the feature is also a great opportunity for content creators to have more time to engage their audience until the day of the live broadcast, being able to share event news on the feed or stories.

Post your favorite photo

I'm sure you've already come across this feature in stories.

Despite being quite new, it has already caught on with users and has become increasingly popular. The function, which is also a sticker, is used in stories and consists of posting your favorite photo in a certain situation.

Some examples are: post your favorite photo of carnival, nature, the beach, your pet, and so on.

When the user publishes a story with the sticker, followers who view this story can click on it and post it too, keeping the sticker and the chain.

Didn't these features reach you? Find out why.

It is worth remembering that, although these are functions that can be used by all users of the social network, they depend on application updates.

While there are some that reach all users more quickly, some may take a little longer to be available for everyone to access.

Some functions may also not work correctly depending on the model and features of your cell phone – such as some filters, for example, which depend on the device's camera settings to work properly.

Therefore, the tip is to always keep your application updated. This way, you will not be left out of all the platform's new features.

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Nathalia Silva

Journalist, writer, and lover of words.

October 28, 2021

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