What is endomarketing? Learn about this concept

THE internal marketing It is not just any marketing, it is a necessity for your company to grow. Faced with the constant changes and high competition in today's market, winning over, maintaining, satisfying and retaining customers has been a great challenge for brands that want to expand their business in the market.

What is internal marketing?

It is a set of actions aimed at a company's internal public. With the aim of developing good relationships, a good work environment for employees. Because, with a good environment and a good relationship, the tendency is for better work and productivity.

Since then, this action can be explored and executed by several companies seeking to have better relationships and position themselves better in the market.

Internal marketing It's not just about creating a communication with employees, but rather to involve them in strategies and actions aimed at achieving company results.

The consequences of internal marketing for a company can be very positive. By doing this, results will be much more efficient. And, consequently, it will also increase customer loyalty external, that is, those who acquire their products and services.

How does it work and its concepts?

Working with internal marketing in companies is often still a challenge. Especially because most of the time people still believe that marketing is just a strategy that should be executed externally, with its focus on customers.

The function of internal marketing is to make it clear that we internal processes of companies there is also, among many other factors, the practices of the values of organizational systems, the maintenance of an ideal climate among collaborators, recognition of people, and internal customers who have their values, expectations and desires.

Many companies will already understand the importance of its employees being able to create effective communication and a closer and more participatory work environment.

However, the marketing team and the HR team must work together to ensure that internal marketing is carried out in the best possible way and well executed.

With the challenges of organization and institutional growth, conquering new markets and remaining solid and stable in the face of current circumstances and scenarios, organizations and companies rely on indispensable internal capital, the internal human capital of their employees, who work and create the link between the companies and customers.

INTERNAL PROCESSES ➔

How to work and apply internal marketing?

O que é endomarketing? conheça esse conceito

There are some ways to implement endomarketing in your company Below we will list some ways and facilitators of working endomarketing in your business, namely:

Teamwork

Teamwork is always very important, so to apply it in internal marketing, the company must create moments where employees can come into direct contact with each other, generating this interaction.

In other words, developing action plans for the company together, or promoting collaborative meetings for the different areas of the company, thus generating more connection, interaction, and good engagement for the team.

Trainings

It is very important for the company to promote these moments. of practice, so that your employees can improve their skills, knowledge, and execution of their activities. In addition to improving their knowledge and skills, using tools can help them develop even better, helping with ease, activities, and daily tasks.

Events and lectures

Organizing these moments is very important, where employees can enjoy content with people in the area and with but experiences. These can be topics related to work and the company, or more distinct topics, aiming at improvements for the company and teams of employees.

Campaigns

Create internal campaigns for engage employees It's a great thing, it also makes them feel the importance of certain causes and actions, for an improvement in the work environment and the world in general. You can show, teach, and work on good practices, or even hold some internal competitions in a healthy way, giving the air of a mini challenge to be carried out and completed.

Digital platform communication

Establish a digital channel for internal company communication, where all employees can have a profile to share events, information and related matters the company. This will help with internal processes and everyone will know, quickly, easily and safely, the company's main issues and their importance.

Recognition

Recognition is essential, recognizing an act or activity carried out by someone generates many things positive for the company and the employee. It serves as motivation to continue with good performance, most of the time.

Recognize the efforts, organization, and achievements of your employees. In this way, you can plan bonuses or develop procedures for carrying out this recognition. Some good examples that we can give are: shopping vouchers, letters of praise sent to all employees in their emails, among others.

Listening and transparency

It is always good to make it clear that employees have this space to speak and to be able to give their ideas and opinions, show that they are within a open and safe environment, to talk to your managers or the people management team (human resources).

Additionally, you can create internal surveys to find out information about the organization. And based on the results, you can develop action plans to improve the difficulties or dissatisfaction of employees.

WAYS TO IMPLEMENT ➔

Benefits of internal marketing for the company

Now that you know a little more about the endomarketing and its importance, and what actions to motivate employees, understand a little more about why it is important to continue applying and working internal marketing in your company's day-to-day activities.

When they are put into everyday company practices and are implemented effectively, they can offer:

Creation of a well-qualified team with your goals;
Increased productivity;
More engagement with the company’s needs;
Well-defined objectives and strategies;
Constant ideas and innovations;
Quality in tasks and execution of tasks;

These are some of the many benefits that internal marketing brings to a company. And the best part is that these strategies should and can be applied to any company, regardless of its industry, size, or the quality of its employees.

With internal marketing/internal marketing well defined, both employees and the company win, this is because the potential for growth and visibility are essential factors for a company and its development.

APPLY ENDOMARKETING ➔

Conclusion

We have seen that in order to generate better results and make the company reach increasingly higher levels, it is of utmost importance not to invest only in tools, specialized professionals or clients. But also to always pay close attention and care to your entire team and employees, as they are the ones who make all these other processes happen.

Furthermore, with the implementation of internal marketing, you will promote several benefits for your company.

For example: happier, more motivated employees, with a good commitment and engaged with the company's objective, improved productivity, clear and defined objectives. And greater engagement in problem-solving.

And remember, the reputation of your company It is not only external, but also, your employees can attract more engaged and committed customers who show interest in the company, in addition to being able to make good recommendations and talk more about the workplace, so in every way the company will be winning, as well as all involved that make the company happen.

So, did you know what endomarketing was or its advantages for the company?

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[email protected] August 11, 2022

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