What is the power of persuasion and how to exercise it during your career?

Do you know what the power of persuasion is and how this element can influence your achievements? Read the text and find out!

What is persuasion?

One of the definitions of persuasion is: the act of involving a person using some communication techniques to the point of influencing them to change a thought, perform an action or even transform a behavior.

For a broader understanding, we can break down the word persuasion in three terms, namely: conviction, persuasion and advice.

One a persuasive person conveys conviction in their words and actions. In addition, he is able to persuade with ease.

In other words, in addition to instigating, it can induce action or change. In addition, it can advise and guide a person to make decisions or carry out transformations, for example.

More objectively, a persuasive person advises, recommends, suggests, influences, convinces and instigates.

Communication strategies used to persuade may involve emotional or symbolic resources.

The arguments applied can get a person to adopt a certain line of conduct, belief, theory, and thus, change their ideas, behaviors, actions, thoughts and attitudes.

What is the power of persuasion?

Have the power of persuasion It is when you master this element and know how to use it in a respectful and balanced way to achieve your goals.

I say this because it is very common for people to get confused persuasion with manipulation, but both differ.

In persuasion, you influence a person to make the best choice because you know it can benefit them. In this negotiation, both parties win.

Now, in manipulation, you influence a person to do something thinking only of the advantages in your favor.

In your career, this difference can make a big difference. For example, if you are a salesperson and convince someone to buy a product that will bring them many benefits, in addition to reaping the benefits, the chances of them becoming a customer are greater.

Now, imagine selling a bad product thinking only about your commission. You will certainly have an unsatisfied customer who will never buy from you again.

Typically, a persuasive person can convince other people that their opinion is correct very easily and without using dishonest strategies.

Now, check out some below persuasion techniques that should be used throughout your career to help you become a successful professional.

How to exercise the power of persuasion in professional life?

THE persuasion is a skill, therefore, it can be developed by anyone, in any environment, as long as they use the necessary tools for this.

Certainly, some people will be much better than others when it comes to using the power of persuasion.

However, keep the following techniques in mind to help you develop this skill more easily and reap the rewards.

1. Be friendly

First impressions aren’t always lasting, but they can make all the difference in approaches.

In a negotiation, we will hardly give credibility to a person with arrogant or rude behavior.

It is essential to make a good impression from the beginning and win people over even before the first contact.

A great way to do this is by being friendly. A friendly and polite person always stands out and is always noticed, even if it is not intentional.

When you try to negotiate or persuade someone, you will have already broken a big barrier, for sure.

By being friendly, you will awaken people's affection, making it much easier to create a bond of trust, security, sympathy and admiration.

Therefore, people tend to agree easily with individuals with whom they have healthy bonds, meaning you will be able to persuade these people more easily and win negotiations.

Know that a fundamental step to creating a connection with others is knowing how to listen and welcome them.

2. Know how to identify needs

In persuasion, negotiation must be advantageous to both parties.. You know exactly what you need and what your targets are, but you don't know, at first, what the person you're going to talk to needs, right?

So, you need to identify these needs to present the best solution, arguments or products.

In fact, a great way to complete this identification is by knowing how to listen and understand this person's pain.

Furthermore, it is important to have empathy and know how to put yourself in the person's shoes, so you will better understand what their pain, expectations, needs are and which arguments will have the most effect.

3. Demonstrate authority

You need to create an image of authority on the topics you cover. For example, if you are an entrepreneur and sell craft beers, you need to master the subject and present it to the customer.

In addition to knowing the product very well, it is important to know all the advantages that the customer will have when purchasing it. Knowing even the details can make all the difference.

This way, people realize that you know the product well and are an expert on the subject.

Surely, they will feel encouraged to buy from you and will be more easily persuaded.

Authority is a marketing and communication strategy used by large companies to stand out among the best.

4. Be flexible

Being flexible is very important in negotiations. Things won't always go the way you want them to, so it's essential to be ready to be flexible and change your approach.

Remember that one of the pillars of the power of persuasion is benefits for all parties involved.

Therefore, be flexible to find other solutions that meet mutual needs.

5. Have self-confidence

However, you need to be self-confident to be trustworthy and convincing. Establish techniques and arguments that you trust and feel comfortable using.

Conclusion

Now that you have discovered the which is power of persuasion and even discovered some tips that will help you be more persuasive.

However, there are still other techniques that can help you be more persuasive in your career, for example, using social proof, scarcity or storytelling.

Research more about these techniques and put them into practice in your career to be a successful professional.

Speaking of which, successful professionals know exactly how much to charge for their services. Read the text and find out what to put as salary expectations on your resume.

SALARY EXPECTATION ➔

Nara Sampaio June 7, 2022

Career