What is the best social network for professional contacts?

Did you know that there is a social network dedicated to professional contacts? You can use it to network, build a portfolio and much more!

About LinkedIn

LinkedIn was launched in 2003, and at first it was just a place where people could post their resumes and search for job openings, just as recruiters search for talent.

However, today it is one of the most important social networks and the perfect place for anyone looking to find a great career opportunity.

Currently, this social network has more than 645 million users around the world, of which 40% enter the platform daily.

In addition to being a great tool for professionals to create and share content, seek professional relocation and network.

LinkedIn is also a great element for companies to invest in Marketing techniques.

Therefore, it doesn't matter if you are a professional or a company, having a profile on this social network is very valid.

What are the advantages of having a profile on LinkedIn, the largest social network focused on professional contacts?

There are many advantages to having a professional profile on this social network, both for professionals and companies.

In the case of companies, your brand will have more business authority. In addition, it is a great channel to promote it.

With a profile in the largest social network focused on professional contacts, your company can get new customers and suppliers.

Not to mention, it is a great environment to have a culture of learning, discover new techniques and stay up to date with market trends.

These benefits can be enjoyed regardless of the size of your company, and these advantages are even very useful for small entrepreneurs.

Now, if you are a professional, know that it is worth having a profile on the largest professional network in the world, no matter what your area of expertise is.

This is because the experiences exchanged and acquired in this environment are valid even for your personal development.

See below some Reasons to have a LinkedIn profile:

Expand networking;
Promote professional achievements;
Follow corporate trends;
Seek professional relocation;
Promote your professional skills;
Build a portfolio.

It is very common to see companies requiring a LinkedIn profile link when advertising job openings, and this will become increasingly common.

Have you ever given up on a job because you didn't have a well-developed profile? Or maybe you've missed an opportunity because you never created a profile?

Continue reading and change this situation!

What are the best LinkedIn features to use?

Now that you've figured out which one is best social network focused on professional contacts, the next step is to get to know some of its features, that is, its main functionalities.

These resources should be used to have an engaged profile and to facilitate the construction of connections that are useful in some way, even if it is just to acquire knowledge.

1. Follow influencers

Just like Instagram, LinkedIn also has influencers. The platform makes suggestions that may interest you based on your interaction, however, you can search for people you admire.

By following them, you will receive a lot of quality content in your feed and you will be able to interact. That is why it is important to choose profiles that inspire and influence you to follow.

Influencers are encouraged by the platform to always produce and post content, so make sure you have an active profile so you don't miss out on anything new.

They can certainly add a lot to your professional career.

2. Be a content creator on the largest social network focused on professional contacts

There are many advantages to starting to write your own articles, for example, you will share knowledge, increase your network of contacts and be seen by companies.

Furthermore, it can be a way of professional improvement. This practice will make your profile more complete and attractive, and will also increase your visibility.

3. Share content

Okay. You may not feel ready to create original content and put yourself out there, and that's okay. However, you can drive more engagement to your account by sharing content.

This is a great way to interact on the platform and gain more visibility as well.

There are still many tools that you should use, don't be afraid and use as many resources as possible to interact and have more visibility.

How to create a presentable profile on the largest social network for professional contacts?

The look of your profile is the gateway. The first things that catch people’s attention are the visual elements, so start by choosing a great photo for your profile and also a background photo.

Remember, you are on a social network aimed at professional contacts, so choose photos that are appropriate for the environment.

The second step is to make your profile as complete as possible. Include information about your field of expertise, education, soft skills and hard skills.

Read the text too 🔜Soft skills vs Hard Skills: what's the difference and examples.

CLICK TO READ ➔

Next, you need to state your interests, for example, job placement, career transition, etc.

There is a vacancy field where you can search for opportunities. You can optimize your search by selecting some filters.

You apply with your LinkedIn profile, which is why it is so important to have a complete, well-organized and attractive profile.

It is through this that the company will evaluate your skills and abilities.

To create a profile on most social network focused on professional contacts It's very simple, download the app or access the website LinkedIn.com and create an account.

To start building your network of contacts, create connections with professionals in the field, post content and follow profiles of companies you are interested in working with.

By using social media frequently, you will soon learn how to use all the features and create a successful profile!

ACCESS THE LINKEDIN WEBSITE ➔

Conclusion

LinkedIn is a very important social network for professionals, especially for those seeking professional relocation or who provide services.

At first, it may be difficult to adapt, as it is a different environment from Facebook and Instagram, for example.

However, don't give up! Be consistent and use other profiles as inspiration. Soon you will have a successful profile in the best possible way. social network focused on professional contacts.

This way, it will be easier for you to find the opportunity you dream of.

Nara Sampaio July 6, 2022

Career