How to be a good salesperson?

Being a good salesperson is essential for sales success, but this practice involves different aspects.

1. Have a good plan

Depending on the type of salesperson you are, this requirement is essential for the success of your sales.

Especially if you often have to negotiate with several clients at once in your work environment. Since you already know the subject matter of your profession, you will be able to plan better.

Keep in mind your target, timing, and actions needed to win over the customer and close the sale. Don’t forget that customers like to feel unique and special.

Even if you have to spend time and attention, don't forget to call them by name and look each of them in the eye.

2. Rehearse the approach

In fact, you need to try different types of approaches, because each client is unique and requires a different approach as well.

When we are already familiar with a client, it is easier to know the correct approach, depending on the level of intimacy and trust, this will not be a concern.

However, before reaching this level, it is essential to know the correct way to approach a customer, and the right time too.

If you sell a specific product, defining a persona can help you discover the best approach and even the best time to approach your future customer.

For example, you sell hair products and your potential customer is a busy mother and housewife. She certainly has little time to spare to give you attention and take care of her hair as she would like.

First, you need to decide on the best channel and time to approach this mother. A good idea is when the children are at school, but never close to the time they start school.

You need to spark her interest in your product in just a few minutes and how it can be useful and practical for her.

If it is a hydration product, highlight its effectiveness in treating the hair in just a few minutes, faster than a child's nap, for example, thus eliminating the need for the child to have to set aside a lot of time to take care of their hair.

Defining the right approach for each client is essential to be a good salesman and be successful in sales.

If you are unable to understand the customer on first contact, be balanced, treat them politely and friendly, but do not be invasive or treat them too intimately. It is important to maintain a professional demeanor on first contact.

3. Know your product

Your product is like your child and, it is at least doubtful that a father who does not know his own child, there is certainly something wrong in the situation.

It's no different with your product. When the customer realizes that you don't know them properly, they start to think that there is something wrong with the product.

Therefore, you do not feel confident about purchasing the item.

If you are a clothing seller, for example, you don't need to test all the products, but you need to know and be able to highlight their main features and benefits.

So don't forget, to be a good salesman It is essential to know your product or service well.

4. Be Persuasive

If you are a salesperson and don't know what persuasion is, go back two spaces!

Persuasion is the art of convincing someone, getting someone to believe or accept something using communication techniques based on emotional or symbolic resources.

Speaking of which, there is a great book that can help you develop persuasion strategies, the name is: The Art of Persuasion, it is available at Amazon for just R$70.00 (used).

It will certainly be an investment that will help you a lot. be a good salesman, as long as you can apply the strategies in your area.

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5. Be honest

You may be able to sell a product with false promises and by being dishonest, but know that you will only sell to one person once and will never be able to retain a customer.

You will certainly always be in a tireless and never-ending struggle to find new clients, and as a result, you will never have peace and professional stability.

Unfortunately, many of these professionals end up ruining their reputation as professionals by deceiving their clients just to sell more.

Don't be that kind of professional, even if it costs you some sales. Always be honest with your customers, as this can make them loyal and make them spontaneous promoters of your product or service.

6. Learn to listen

The best way to understand your customer and uncover their needs and pain points is by listening to them.

There’s no point in talking about the product and yourself without giving the customer space to speak and express their concerns.

You will certainly scare the person away and lose a sales opportunity.

Therefore, first listen to what the customer has to say: their doubts, needs and expectations, for example.

Then, think of relevant answers to give him that can help him, but at the same time promote your product.

Learning to listen is certainly one of the tactics for be a good salesperson. Take advantage of the situation to build your persona based on the information the client provides.

Conclusion

There are still other strategies that, if put into practice, will help you become a better salesperson every day, however, the tips mentioned here are also essential.

Don't forget to have empathy, limits, principles and respect for your client.

Thinking about leaving your sales career and fulfilling your dream of becoming an astronaut? NASA may have to hire in the coming months. Read our article and find out more!

Nara Sampaio March 7, 2022

Career