WhatsApp Business: how it can help your revenue

It is not new that business service via WhatsApp Business has become popular due to the ease of online contact. The relationship between company and customer has become much more human after using this tool.

What is WhatsApp Business:

WhatsApp Business is the world-renowned WhatsApp application, but it is focused on business communication. In other words, it offers tools that are useful for a business and works as a business account, unlike the traditional personal account application.

In many ways, WhatsApp Business and the traditional version are identical, such as messaging and compatible devices, however, the business app has features such as automated messages and integration with Facebook.

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If you're wondering what difference it will make to your business to use WhatsApp Business when you're already using it normally and getting results, keep reading.

It is worth highlighting an important point: WhatsApp currently requires that establishments use the business version, and when the company is caught failing to comply with this requirement, the application blocks its use.

To convert a personal account to a business account, simply download the app and register as normal. The first time you do this, the app itself will give you the option to transfer conversations and media to Business.

If you want to create an account directly in the business app, just use a new number or use the establishment's own landline – an option that has recently become possible.

How can WhatsApp Business help with billing?

The app has some features that allow you to provide better customer service, as well as making it easier for the salesperson or customer service to identify this portfolio. For example: catalog, automatic messages, general information about the company, etc.

All of these features, if completed correctly, help to generate a feeling of security and reliability within the company.

Ultimately, those who choose to be where their customers are stand out and win customer loyalty. All of this, combined with a humanized and clear service format, enhances the company's reputation.

Useful features of WhatsApp Business

In addition to improved and faster service, WhatsApp Business offers some features that can and should be used to your company's advantage. Check them out:

Product catalog

You can enter your company's products, services and prices. This way, the customer simply needs to open the profile and go to the “catalog” tab, eliminating the need to contact you just to ask the price.

Automation

You can schedule automatic messages so that the customer can be served quickly. This action makes it easier to collect information, because when you respond to the customer, you will already have access to important data, such as their name, what they are looking for, etc.

You can also pre-write quick responses and use them as needed if your message flow is large.

Link:

The link is generated directly on the platform, allowing you to insert it into your social networks. The customer can open a conversation with the company with just one click.

Metrics

WhatsApp Business generates reports with data about conversations. This way, it allows you to know the number of messages sent, delivered and read, as well as the number of contacts received.

This is a very useful resource for checking whether a marketing campaign was successful, as well as controlling conversation traffic. The numbers can be accessed directly from the application settings.

Security

In addition to all the features, sending and receiving messages is protected by encryption, meaning all messages are protected and confidential, making fraud impossible.

How to increase sales with WhatsApp Business?

If used correctly, the application can help increase your sales.

Use broadcast lists

They are easier and more assertive when it comes to sending promotions and advertising something to your customers. With them, you can send the same message to a list of contacts that you have predefined. For example, if you have an exclusive offer for VIP customers, you can create a list with these customers and send it in a single message.

Furthermore, unlike groups, where the message is for everyone, you can have different treatment for each customer.

But it's worth remembering that this option is only valid for those who have your contact saved. Those who don't may not receive the message.

Enjoy the statuses

You can use this feature to promote exclusive offers, showcase new releases, or even use it as a relationship channel.

Offer different content

WhatsApp allows formats that attract attention and differentiate your communication.

You can film your products and send them to customers, inviting them to visit your business. Or, you can create different audios to communicate a promotion or send PDF documents with a special catalog.

Did you like the tips?

WhatsApp Business offers excellent features that facilitate your company's service, relationships and sales, in addition to providing a simple and practical interface to use, making it an indispensable tool today.

Small and large businesses can take advantage of Facebook integration to help with their marketing campaigns.

And you, do you already use WhatsApp Business in your company?

Take the opportunity to read too “Online private lessons: earn money from home”. Keep following our content!

I WANT TO EARN MONEY AT HOME ➔

Nathalia Silva September 14, 2021