5 online tools to boost your small business

If you, like millions of Brazilians, own a small online business and want to give it a boost, this content was made especially for you!

In it, we've compiled 5 essential online tools to help any micro or small business owner improve their results and achieve success! To make it easier to read, we've separated the content into the following topics:

Benefits of the internet for your small online business

The internet has become a great ally for all types of businesses, serving as an excellent platform for those who want to make their small online business thrive.

With technological advancements, more and more benefits are emerging for entrepreneurs. Some of these are:

Having an online presence: Nowadays, your online presence is crucial to the success of your small business. Besides offering more security for customers, you also make it easier for potential new clients to find you.

Excellent value for money: When compared to more traditional media – such as newspapers, TV, and billboards – we can see the difference in costs between online and offline media. With more affordable investments, it's a great option for those who are just starting out and want to build their online presence.
To become a reference in your field: With the internet, it has become easier to build clearer, more assertive, and higher-quality communication. In this way, your brand can gain more space, attract more new customers, and thus increase its chances of becoming a leader in the field.

5 essential tools for your small online business

Every micro or small entrepreneur aspires to success for their small online business.

And today, with the help of the internet, there is no shortage of tools to help these people give their business a boost and, consequently, go further and further.

To help you in this mission, we've listed 5 essential tools to help your small online business grow even more! They are:

Instagram

Ah, good old Instagram! It may seem outdated, but Instagram has become an increasingly indispensable tool for those who own a small business.

In addition to the reach that the social network has, each update adds new features to the platform, and many of them are geared towards this type of entrepreneur.

One example is "Support Small Businesses." This feature, available in Stories, was created during the pandemic and is a great way to recommend and share – and consequently help strengthen – small businesses with friends and followers.

Through Instagram and its stories, it's possible to create interactions, receive feedback, and further strengthen the relationship between your small business and its customers.

Canvas

Another essential tool for creating content about your brand, product, or service is Canva.

This platform, which is a great free design option, offers a wide variety of layouts and formats for those who want to create artwork for social media – such as Facebook, Instagram, and WhatsApp – in a simpler and faster way.

The intuitive interface makes the platform very easy to use, allowing even less experienced users to use it without encountering major problems.

This way you will be able to leave your mark with a beautiful and attractive visual identity.

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Facebook Ads

If your small online business is on Facebook, but you're not using Facebook Ads, I'm sorry to inform you, but you're most likely wasting time and money.

Facebook Ads is Facebook's own media management tool. It's a great tool for anyone who wants to advertise on the social network, since Facebook is a great platform to promote your products/services and reach new customers.

Another great feature of the tool is the ability to segment your ads to a specific target audience, such as people from certain cities, ages, professions, and interests.

This way you can ensure that your ads are displayed and reach the right audience.

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WhatsApp Business

Everyone knows that WhatsApp is the most used messaging app by Brazilians.

In fact, with the brief social media outage that occurred recently, the main complaint from users was being unable to use the app for hours.

For your company, the best option is to use WhatsApp Business, a tool created by WhatsApp and developed specifically for business use.

Through it, customer service and interaction become even easier, allowing you to use the tool's features – such as creating broadcast lists and sending automatic messages – to the advantage of growing your small online business.

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Trello

Another essential part of a successful small online business is good old-fashioned organization.

Without it, things can get out of control, and the chances of this factor harming the performance of your small online business are high. That's why I'm introducing you to Trello:

Trello is a very practical application, ideal for managing and organizing your tasks and demands. Through this tool, you can better define your main priorities, organize the time spent on each task, set deadlines…

Through customizable boards, to-do lists, and cards, it's possible to manage projects and teams more easily and effectively.

For example, within the tool, you can create a board with weekly tasks, with columns for "To Do," "In Progress," and "Completed," marking the collaborator responsible for completing the task.

This feature helps optimize your time and the time of the entire team, making the day-to-day work more productive and organized for everyone.

Another advantage is that the app can be synchronized and used simultaneously on your smartphone, tablet, or computer. This helps ensure you're always up-to-date!

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Conclusion

These are just a few examples of the tools available on the internet for your small online business.

These tools are very important for you if you want to build a successful business and, consequently, attract new customers and new opportunities.

Therefore, the advice is: use and take full advantage of these and other online tools. By using them correctly, aligned with good strategies, your small online business can only benefit.