Sales manager: the most valued profession of all time.

Learn more about one of the oldest and most valued professions of all time: the sales manager. Find out everything about their role here.

There's no way around it: time passes, things change, new tools emerge, but the profession of sales manager It remains one of the most important in virtually all fields of activity. 

That's because, looking around, it's easy to see that everything revolves around sales. For the walls of the place where you are to be standing, someone had to buy bricks, cement, paint, hire a bricklayer...

Everything is sales. The computer or cell phone you're using was bought at some point. The food you eat was bought. The chair you're sitting in, the house you're living in, the clothes you're wearing. Sales are everywhere, whether of products or services. 

So, the fact that the sales manager profession is in high demand is nothing new. 

Therefore, in this post you will learn:

• What he does A sales manager?
• Training of sales manager
• Areas of sales manager's performance
• Profile and characteristics of a sales manager

What does a sales manager do?

First and foremost, it's important to emphasize that although this professional's role is very clear – to sell – this is only the end result of a series of other actions that culminate in the sale itself. 

For the purchase to finally be completed, The salesperson needs to understand the tastes, desires, and pain points of their customer.to offer what is most suitable to them according to these findings, and then seek positive feedback on the work and how that sale was able to provide improvements in their daily lives. 

It seems simpler than it actually is!

THE sales manager, In turn, in addition to handling all aspects of the sale, they are responsible for... managing a team and keep them engaged so that everyone succeeds in their proposals and manages to keep the ship, which is the company, sailing smoothly. 

In short, The sales manager has the following responsibilities:

1. Motivate your team
2. Set goals and effective sales strategies
3. Offer training
4. Understanding the needs and difficulties from each one individually
5. Hire sellers
6. Integrate sectors so that the final result is satisfactory.

Sales manager training

To be a sales manager, a specific degree is not required, but a higher education degree can be a great advantage, such as in administration, business management, economics, logistics, and related fields.

Knowledge in leadership, entrepreneurship, and related subjects is also of great value.

Free courses 

To help acquire this knowledge, open training and refresher courses They are extremely important because they are up-to-date, fast, and practical, ready to be applied in everyday life. 

Many secure and reputable platforms offer these courses, and it is up to each professional to identify which skills they need to develop, always seeking ways to do so. 

How much does a sales manager earn?

According to the website Vagas, a sales manager has an average salary of R$ 4,190.00. It is important to point out that this value is variable, since many companies pay their managers a fixed salary and a sales commission, with the commission percentage depending on the type of product. 

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Areas of responsibility for a sales manager

As mentioned in the introduction, virtually everything involves an exchange relationship, which we call a sale. Therefore, the area of operation of the sales manager It is extremely broad, encompassing industries, retail, products or services, or even outsourcing. 

However, it's impossible to generalize. The more specialized a specialist is regarding a particular product, the more accurate their results will be and the more strategic their approach will be. 

Profile and characteristics of a sales manager

The sales manager is a person with communicative profileHe's the type who easily makes friends and can talk about a wide range of subjects. Furthermore, he has a keen "nose" for... identifying talent which can contribute to the team's success. 

He doesn't get discouraged in the face of challenges and believes in... own strategies, which are based on study and experience in the market. Some other characteristics it possesses are the following:

Leadership

This professional is usually a natural leader, able to motivate the team, help them through moments of discouragement, and ensure everyone works towards the same goal. 

Furthermore, he is not afraid of challenges and understands that being proactive and setting an example is essential for a sales team to move towards exceeding targets. 

Time management

A good manager, regardless of the area, knows how to manage their time very well, and it's no different for a sales manager. For in-person actions, map out optimized routes, to establish service protocols Setting a timeframe for each client is crucial to ensure everything goes smoothly. 

Similarly, for online services, establish service formats that aim to reach more people in a shorter period of time. 

Empathy

Knowing how to listen is extremely important in any field, but when it comes to sales, it becomes even more essential. This is a logical fact: Without listening to the customer's needs, how can we know what they need and what to offer?

Setting aside personal opinions, thinking tactically, and being necessary in the life of someone who is going to buy a product requires a great deal of empathy. Putting yourself in someone else's shoes to be helpful to them is far more fulfilling than simply selling something. 

Knowing how to hear "no"

The life of the salesman, of sales manager And for anyone in this profession, it involves many "no's." Knowing how to listen to them and save that opportunity for another time, when appropriate, is fundamental, especially in the beginning. 

THE sales managerIn turn, besides having this skill, they need to pass it on and make their team learn how to deal with this reality in the lives of those who work in sales. 

Learning and keeping up with trends is a reality for this professional. As is developing their less-than-brightened skills. This is a profession that is unlikely to fall out of favor in the coming years. 

Did you like the text?

Take the opportunity to read "Professions in high demand in 2021: 10 professions to keep an eye on this year" and to learn about other areas of work.

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Nathalia Silva

Journalist, writer, and lover of words.

August 31, 2021