WhatsApp Business: How it can help your revenue.

Business customer service via [method] has been around for a while now. WhatsApp Business It has become popular because of the ease of online contact. The relationship between company and customer has become much more human after the use of this tool.

What is WhatsApp Business?

WhatsApp Business is the globally known WhatsApp application, but focused on business communication. In other words, it offers tools that are useful for a business and functions as a commercial account, unlike the traditional personal account version of the application.

In many ways, WhatsApp Business and the traditional version are identical, such as message exchange and compatible devices; however, the business app has features like automated messages and Facebook integration.

CONTINUE

If you're wondering what difference it will make to your business to use WhatsApp Business when you already use the regular version and get results, keep reading.

It's important to highlight one key point: WhatsApp currently requires businesses to use the business version, and when a company is caught violating this requirement, the app blocks its use.

To transform a personal account into a business account, simply download the app and register as usual. The first time you do this, the app itself will give you the option to transfer your conversations and media to the Business account.

If you want to create an account directly in the business app, simply use a new number or the establishment's own landline – an option that has recently become available.

How can WhatsApp Business help with revenue?

The app has several features that allow for better customer service, as well as making it easier for salespeople or customer service representatives to identify the customer's portfolio. For example: catalog, automated messages, general company information, etc.

All these features, if filled out correctly, contribute to generating a feeling of security and reliability within the company.

Ultimately, those who choose to be where their customers are stand out and earn customer loyalty. All of this, combined with a humanized and clear customer service approach, enhances the company's reputation.

Useful features of WhatsApp Business

In addition to improved and faster customer service, WhatsApp Business offers several features that can and should be used to your company's advantage. Check them out:

Product catalog

You can add your company's products, services, and prices. This way, customers can simply open your profile and go to the "catalog" tab, eliminating the need to contact you just to ask about prices.

Automation

It's possible to program automatic messages so that the customer is assisted quickly. This action facilitates the collection of information because, when responding to the customer, you will already have access to important data such as their name, what they are looking for, etc.

It's also possible to pre-write quick replies and use them as needed, especially if you have a large volume of messages.

Link:

The link is generated directly on the platform, allowing you to insert it into your social media. The customer can start a conversation with the company with just one click.

Labels

The platform also allows you to categorize customers with tags, such as: new orders, pending payment, or whatever is relevant to your situation. These tags are customizable.

Metrics

WhatsApp Business generates reports with data about conversations. This allows you to see the number of messages sent, delivered, and read, as well as the number of contacts received.

It's a very useful tool for verifying the success of a marketing campaign, as well as for monitoring conversation traffic. The numbers can be accessed directly in the app's settings.

Security

In addition to all the functionalities, sending and receiving messages is protected by encryption, meaning all messages are protected and confidential, making fraud impossible.

How to increase sales with WhatsApp Business?

If used correctly, the app can help increase your sales.

Use broadcast lists

They are easier and more effective when sending promotions and advertising to your customers. With them, you can send the same message to a pre-defined contact list. For example, if you have an exclusive offer for VIP customers, you can create a list with those customers and send a single message.

Furthermore, unlike groups where the message is for everyone, you can offer personalized treatment to each client.

But it's worth remembering that this option is only valid for those who have your contact saved. Those who don't have it may not receive the message.

Enjoy the status

You can use this feature to promote exclusive offers, showcase new releases, or even use it as a relationship-building channel.

Offer different content.

WhatsApp allows for formats that grab attention and differentiate your communication.

You can film the products and send them to customers, inviting them to visit the business. Or, you can create different audio clips to communicate a promotion, or send PDF documents with a special catalog.

Did you like the tips?

WhatsApp Business offers excellent features that facilitate customer service, relationship building, and sales for your company, in addition to providing a simple and practical user interface, making it an indispensable tool today.

Small and large businesses alike can leverage the integration with Facebook to assist in their marketing campaigns.

And you, are you already using WhatsApp Business in your company?

Take the opportunity to read as well. "Online private lessons: earn money from home"Keep following our content!

I WANT TO MAKE MONEY FROM HOME ➔

Nathalia Silva

Journalist, writer, and lover of words.

September 14, 2021