5 marketing lessons we learned from Anitta

Everyone knows that Anitta is an icon in the music industry, but did you know that the singer is also an icon in marketing?

A success story

The funk singer began her career as a teenager, in 2010, and at just 3 years old, she became a sensation with the song "Show das Poderosas," her first album and released work. Currently, she brings Brazilian identity to the international music scene.

It's possible to see the singer as a symbol of innovation; after all, with each release, she manages to reinforce her brand and reach more and more people. In addition, she brings significant innovations to the audiovisual market.

The name of the funk singer is one of the most sought after for advertising. After all, Anitta has a list of major sponsors, such as: Skol, Samsung, Claro, among others.

Unlike other artists in her niche, she has built her career in both the music world and the advertising market.

And of course, this isn't limited to businesses. The singer also does the famous "feats" (collaborations), another strategy for promoting her brand. Releasing works with big national and international names, such as Pabllo Vittar, Tropkilla, Iggy Azalea, and Major Lazer.

Becoming a regular on television programs and receiving nominations for various awards, festivals, events, and even a Netflix series to tell her story: "Go, Anitta!".

In addition to all her achievements in music and advertising, Anitta was also named one of the 100 most emerging leaders in the world by Time magazine in 2021. This award highlights rising figures in the fields of business, entertainment, sports, politics, science, and health.

With that in mind, we've compiled five digital marketing lessons that the singer uses and that you can apply to your business or brand. Keep reading!

Out of sight, out of mind.

Anitta has always understood the importance of being present everywhere possible. Whether presenting a new project, appearing on television programs, commenting on current events online, or simply interacting with her target audience on social media, the singer has always done everything possible to elevate the Anitta brand both on and off stage.

In 2019 alone, she produced 27 music videos—about 2.25 videos per month. What was the result? The singer was among the 10 most listened-to artists on Spotify in 2019 and the second most followed Brazilian on Instagram in 2020; currently, the singer has more than 50 million followers on that platform alone.

A good relationship with the public.

A crucial point for any brand or public figure. It is extremely important that your brand and image connect with the public.

With the rise of social media, building this relationship has become even easier. Being on the same platform as your target audience and communicating with personalized language is a key differentiator recognized by everyone.

Knowing who your audience is and what they expect is a topic that Anitta knows very well. She is always present on social media, keeping her image high-profile. In addition to interacting a lot with her followers, she is always up-to-date with the latest trends.

Anitta constantly produces content on Instagram, always using language that resonates with her fans. This shows that she not only knows where her audience is, but also what kind of content attracts them.

Unity is strength.

Partnerships with established artists in the music industry are one of the strategies employed in the singer's marketing. Cardi B, Pabllo Vittar, Pedro Sampaio, and Maluma are just some of the artists with whom she has released music in recent years.

It's common to see artists releasing songs in collaboration with other artists in their musical genre and DJs. However, Anitta went further and didn't limit herself to creating songs only with female singers and artists from her own musical genre.

By releasing dozens of singles with major national and international artists, Anitta not only increased her visibility but also won over diverse audiences.

In marketing, this strategy is known as co-branding, used when two brands or companies join forces to increase visibility and audience reach.

These are two different careers and audiences that, together, engage in a common campaign, making it a successful hit.

CONTINUE

Good storytelling

One of the most important elements of content marketing is storytelling, which is increasingly used by brands to attract and nurture potential customers.

The goal is to create an emotional connection with the audience through engaging narratives related to the history of the company or product being marketed.

And something Anitta has always done very well is tell her story.

Whether through exclusive interviews, social media posts, or the biographical documentary released on Netflix, which throughout the scenes reveals a bit about her routine, behind-the-scenes glimpses of releases, and achievements, her audience has never lacked the tools to closely follow her journey.

Breaking stereotypes

Anitta is part of a genre that is widely listened to, but at the same time marginalized in the country: funk.

Brazil is built upon several stereotypes, especially racist and sexist ones. This leads to a very pejorative and undervalued view of funk music, due to its origins in Black and marginalized communities.

Over the years, the artist has had to demonstrate that even coming from the outskirts of the city and starting her career in funk music, she could indeed stand out and break limiting stereotypes.

Conclusion

The marketing field is hyper-connected, and new developments are constantly emerging and being tested so that brands can stay ahead of the competition.

Anitta's greatest asset was precisely being connected to this movement. Making choices based on intelligence, understanding, and boldness. All these lessons were crucial for the Anitta brand to occupy its space.

A good marketing strategy begins when you understand the importance of your digital presence. How is your company performing online and on social media?

Now that you know the power of marketing in Anitta's career, analyze each of the lessons mentioned in the text and incorporate them into your business or career strategies!

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I WANT TO BE INSPIRED ➔

Nathalia Silva

Journalist, writer, and lover of words.

October 17, 2021

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