Want to work as a freelance writer? Find out how in this article!

Want to work as a freelance writer, but don't know where to start? Read on and discover everything about the profession!

What does a freelance writer do?

Did you know that around 3.5 billion searches are performed on Google every day? This data comes from the website [website name missing]. Internet Live Stats.

This platform also reveals the number of websites in real time, and the number reaches almost 2 billion.

This number is expected to increase because more and more people are using the internet and search engines to clarify their doubts before purchasing a product or service.

You probably searched for "How to work as a freelance writer" on Google, the world's leading search engine, and this text appeared among the results.

Well, that's exactly what a freelance writer does. They create content to inform, educate, influence, and connect.

THE web editorA web creator, as they are also known, is a professional who creates content for the web, or in other words, for the internet.

Web writing is a bit different from regular writing; there are techniques and skills that need to be integrated into the text with a focus on results.

Furthermore, the language and style need to be appropriate for the client's target audience or persona.

A web writer can develop content for websites, blogs, emails, ebooks, social media, videos, subtitles, do audio transcription, etc.

It's a very broad area where it's possible to develop different materials using writing as a base.

Apart from that, for work as a freelance writer, You need to understand a little about other professions, for example:

Revision;
Advertising and Publicity;
Copywriting;
SEO Analyst;
Communication;
Journalist.

It's not an absolute rule, but knowing some rules and concepts of certain professions can make you a better and more well-rounded professional.

ACCESS LIVE STATS ➔

How does the profession work?

THE text for web It's part of a digital marketing strategy. Its main objective is to promote a service or product.

However, before that, he needs to win over, attract, inform, and ultimately lead the reader to make a decision.

For example: you are a dentist and you want to attract more clients. You already have a website where you advertise your services, but it's not very functional or efficient.

So, you decide to hire a writer to create articles for the blog integrated into your website. This professional won't say in their writing that you're the best dentist in the region and that people should book appointments with you.

He will begin creating informative texts. The writer can use what we call a sales funnel to develop the content.

The sales funnel is divided into top, middle, and bottom. The top of the funnel is when readers learn and discover something.

The texts should attract and inform the target audience. In the middle of the funnel, readers recognize that they have a problem, and at the bottom of the funnel, the solution to the problem is presented.

The background text should lead the reader to decide or perform an action, based on the example of hiring the dentist's services.

However, this should be done in a light and respectful manner, and the text plays an important role in this step, as it connects the reader with the brand.

For the text to attract and connect the brand with the target audience and/or persona, it must meet the client's needs.

What's the best college course to take for working as a freelance writer?

This is another advantage of working as a freelance writer, since you can choose between different college courses.

Typically, the market may require a freelance writer to have training in:

Letters;
Communication;
Advertising and Publicity;
Digital Marketing;
Journalism.

However, the profession isn't limited! For example, if you're an accountant and identify with writing, you could be a... Web writer specializing in the finance niche.

It's possible to be a writer by vocation, but you must master SEO techniques, at a minimum.

To do this, it's important to take technical and vocational courses in the field. There are excellent courses that will help you become a copywriter; some are even required by companies.

Among the alternatives, we can recommend:

Digital Results;
Rock University;
Udemy;
HubSpot;
Google Atelier.

You can start with the free courses offered by Rock Content: Web Content Production, Content Marketing, SEO, Web Content Review, and Copywriting in Practice.

Where can I work as a freelance writer?

A freelance writer can write texts for agencies, companies, educational institutions, and individuals.

In addition, you can search for jobs on service provider platforms, for example:

Workana;
99freelas;
Freelancer.com;
Container tools;
GetNinjas;
My Editor;
Trampos.com;
Rock Content.

If you prefer to work for a fixed company, that's also possible. This way you have a bit more career stability.

How much does a freelance writer earn?

To work as a freelance writer You can charge for your service in different ways: by word, hour, page, project, etc.

When setting prices, it's important to consider many factors, such as delivery time, word count, subject matter expertise, and client requirements.

For beginners, the ideal approach is to charge per word until you know exactly how best to price your work.

The average salary for a copywriter working under a CLT contract (Brazilian labor law) is R$3,028.00, according to... Glassdoor. The lowest average is R$2 thousand and the highest is R$7 thousand.

A web writer's earnings depend on their workload.

ROCK CONTENT ➔

Tips for starting work as a freelance writer.

If you want to provide services as a freelance writer, But if you still don't know where to start, this topic can help you.

In it, you'll find some tips for starting your career. Check it out!

#Busque certifications in the area

If you don't already have a college degree that can help you... to work as a web writer, Ideally, you should seek certifications in the field.

In fact, in this text you've already found suggestions for platforms to take courses, go back three spaces!

Without a college degree and without any SEO training, for example, you will hardly be able to enter the field.

Therefore, the first step is to invest in professional training.

# Build your portfolio

A portfolio is essential for anyone wishing to apply. services such as online writingWith this material you will be able to demonstrate your skills and mastery of the subject.

In many cases, you can enter the job market simply by having a good and diverse portfolio.

#Pratique

Even if you haven't landed your first client yet, don't stop practicing your writing.

Start by writing about topics you identify with, or ask acquaintances to suggest topics. This way, in addition to developing your skills, you can use the best topics in your portfolio.

# Win over customers

Besides platforms, you can win over your customers in other ways, for example, on social media, directly on company websites, and in groups of writers.

Don't forget to create a LinkedIn profile, because it's the The best social network geared towards professional networking.

How to create a LinkedIn profile ➔

# Discover your niche.

With the right skills and techniques, you'll be able to develop a variety of topics. However, it's good to have a niche to work in, so you'll feel more comfortable writing.

I have written about many topics and, early in my career, I embraced any challenge. However, my main area of expertise has been writing texts for rehabilitation clinics.

I've written so many articles about substance abuse that it's become challenging to innovate and avoid being repetitive.

I remember hating writing about accounting or anything related to finance; it was challenging and completely took me out of my comfort zone.

However, at some point in my career I had to start writing for the finance niche. At first it was quite complicated, but over time I identified with the subject and currently I love writing about finance and credit.

Today I'm in my comfort zone, but I know it's a good niche with great demand, so I decided to seek more knowledge in the area to become a better professional and have more authority on the subject.

It's not good to limit yourself to a single niche initially, but writing about what you enjoy is much better.

Therefore, find a niche you identify with; it could be something you're already familiar with. However, learn the skills necessary to develop any topic effectively.

Web writing is a mix of technique, skills, and passion. There will be topics where we'll work more automatically, that is, using techniques.

But there will be topics where we feel more comfortable and the words flow naturally.

Conclusion

So, did you enjoy discovering how? Working as a freelance writer?

Like all other professions, being a copywriter has its challenges, and it won't always be a bed of roses.

Along the way you'll find good and bad clients; one month you'll have a full schedule, but the next, no work at all.

But it's important to be persistent, know your worth, and go through the process. These are important steps in gaining experience and maturity as a professional.

You might like to discover 🔜 Where to look for work-from-home jobs and what types are available. Read our text!

Nara Sampaio

SEO writer, digital content creator, and virtual assistant. An introvert who found in writing a way to express herself and share knowledge!

October 5, 2022

Career