Learn how to use LinkedIn to boost your career!

Discover how LinkedIn can be a powerful tool to boost your career and connect with professional opportunities. Learn tips and strategies to create a strong profile, build your network, and stand out in the job market.

What is LinkedIn?

LinkedIn is a business social network created in 2002. And today there are other networks in this format, but currently this is the most famous. with over 500 million of users. It has a mobile app and also a desktop version.

It's like a professional showcase: you can create resumes, apply for company jobs, connect with people from all over the world, watch live streams, take courses, and follow the work of professionals in general.

It's almost funny to think that not so long ago it was much harder to get in touch with the company you wanted to work for. Today, the company itself can find you if you have your LinkedIn profile open for them to do so.

See what to put in your LinkedIn title to be found.

The headline is a kind of quick professional introduction, so that your profile is considered a candidate for a specific job. See how to add yours below 👇

CONTINUE

The importance of LinkedIn in professional careers.

But is this platform really necessary, or is it just another luxury?

Assuming that LinkedIn has a free version, yes, we can agree that this social network is necessary for professionals who want greater visibility, to increase their client base, and to share their opinions about the business world.

Perhaps, before this, only a small, select group of leaders and managers had access to such important tools. Today, with the popularization of the internet, smartphones, and social media in general, people in all positions can reach more people with their image.

So, in summary, we can say that LinkedIn helps with each of the following advantages:

Networking ➔

Connections can be made with people from Brazil and around the world. On LinkedIn, you can find everyone from people you went to high school with to work colleagues from another city.

In addition, you can make contact with leaders and managers of companies where you are interested in working.

Partnerships are also possible, and the interesting thing is to build connections with professionals from all areas, not just your own.

Visibility ➔

By completing your profile as requested by the platform, recruiters or potential clients can find you using keywords and skills.

Because of this, contact becomes closer and more human, facilitating employment relationships, work, partnerships, etc.

Professional credibility ➔

People who have a LinkedIn profile convey greater professional credibility, as they have an "online showcase" of their work. And this observation is true: the more complete your profile on this network, the more confidence you will inspire in recruiters.

Find Jobs ➔

LinkedIn has a specific section for finding job openings, called "jobs".

When filling out your profile, you can list the opportunities you are interested in and the corresponding cities.

By doing this and activating notification alerts, you will receive a notification whenever a job opening matching your profile appears. This greatly optimizes the work, especially for those looking for employment and needing to stay informed about these opportunities.

Courses that pay well ➔

In addition to all this, the platform itself offers free courses and workshops with certification to help train its professional users.

The topics are very diverse and can be very useful for enriching your resume.

Tips for having a good LinkedIn profile.

But how do you actually get noticed? Among more than 500 million users, how can you create a strong profile to become a recognized professional?

Have you ever heard the phrase: "do the basics well"?

This is very useful in this situation. Due to the popularization of LinkedIn, growing and gaining more followers on the network has become a challenge, just as it is for other social media platforms.

However, within your region, you can already get views just by doing the right thing, which is having a complete profile that is consistent with your role.

See what to put in your LinkedIn title to be found.

The headline is a kind of quick professional introduction, so that your profile is considered a candidate for a specific job. See how to add yours below 👇

CONTINUE

To understand this practically, see the tips below on how to create a remarkable profile:

Choose a good photo.

The photo on LinkedIn cannot be the same as your personal Instagram profile picture, where you're at the beach in a swimsuit or drinking a beer.

Is there a problem with that? Of course not. Leisure time is necessary and definitely doesn't define a professional's quality.

However, since this is a network exclusively focused on professional matters, the photo needs to reflect your profession. If you are a photographer, for example, you can pose with a camera. If you are an HR professional, a more serious photo, and so on.

It's worth taking some time to have one or two professional photos taken to project a nice, professional image.

Fill in the "about me" section with keywords.

The "about me" section, located just below your personal information, is crucial for recruiters or other interested parties to find you.

When filling out your profile, remember to think about keywords related to your work and what you do, so your profile will appear in search results when someone searches for those words.

For example: I am writer, specialist in email marketing and Content for blogs.

The words in bold are the keywords.

Personalize your URL

The profile URL is one of the most important elements, because in many cases, that's where someone will find you.

Easily customize your URL, so when you want to share your profile link with someone, you won't have to do any work.

Leave a standout portfolio

A showcase is for displaying your work and services, right? That's exactly what LinkedIn is for.

Regardless of your field, try to present your work in a concise yet attractive way, so that everyone who visits your profile is captivated and wants to hire you.

Access it for at least 30 minutes every day.

On any social network, consistency is a key aspect for good performance. Every day, interact with your connections, share your thoughts, and make it a habit.

You'll see that, little by little, opportunities will arise before you.