Is the Google Digital Marketing Fundamentals course worth it?

Is the Google Digital Marketing Fundamentals course worth it? Can having a certification be advantageous? How do I enroll? Read the text and find out!

Why take a course at Google Atelier?

Having a Google-issued certificate on your resume can give you a greater advantage as a professional.

As a result, you can be selected more easily and always be ahead of other professionals.

This is because you demonstrate to employers that you have a good understanding of the fundamental concepts of Digital Marketing.

Furthermore, you can certainly gain more knowledge to use in your business and professional career as a freelancer.

The courses are up-to-date, simple, quick, and easy to follow; moreover, they're free. So, taking one of them can be a great alternative to increase your knowledge on specific subjects.

Taking advantage of the free content offered by a world-leading and highly prestigious company in its field will only add positive things to your career.

Striving to obtain certification demonstrates that you have proven digital skills and are also someone who enjoys learning and taking advantage of opportunities.

Who wouldn't want to hire someone with those qualities?

Be sure to check out the options to find out which one best suits your needs.

If you need to learn more about Digital Marketing for work, to use in your business, or to change careers, the following course is the perfect option!

About the Google Digital Marketing Fundamentals course

This course lasts 4 hours and is the most complete and comprehensive of the courses offered at Google Atelier.

It has 26 modules and is at a beginner level, meaning it offers content that is easier to understand and ideal for those starting out in the market.

Their certification is recognized and valued in the field, and they are also accredited by... IABThis company operates globally and its main focus is developing digital advertising in the country.

Access to the course is unlimited, meaning you can take it at your own pace and incorporate the lessons into your routine without worry.

The tutorials are presented in video format, making it easier to follow along and learn in a more didactic and visual way.

Furthermore, the course also includes practical exercises to assess your understanding of the lesson and has real-world, current examples to help transform knowledge into action.

To receive the certificate, you will need to complete the course and take the final exam with 40 questions. If you answer and pass the assessment, you will receive your certificate.

You can print it out and link it to your LinkedIn profile for greater visibility.

What will you learn in the course?

Is the Google Digital Marketing Fundamentals Course Worth It? (Image: Canva)

By the end of the course, you will have mastered the basic principles of Digital Marketing and be ready to take the next step in your learning journey.

See below for the available modules:

The online opportunity;
First steps to seize the online opportunity;
Build your web presence;
Plan your online business strategy;
Start using the search function;
Gain visibility through search;
Make the most of the research;
Gain visibility with search ads;
Improve your search campaigns;
Gain visibility locally;
Help people nearby find you online;
Gain visibility with social media;
Deepen your knowledge about social networks;
Discover the possibilities of mobile devices;
Take advantage of mobile devices;
Start using Content Marketing;
Establish contracts via email;
Advertise on other websites;
Deepen your knowledge about the Display Network;
Make the most of the video;
Start using Google Analytics;
Find success with Google Analytics;
Transforming data into insights;
Create your online store;
Sell more online;
Extend it to other countries.

As you can see, the topics go beyond the basics; you can learn a lot of content that will help you in your professional career.

Is the Google Digital Marketing Fundamentals course worth it?

Although classified as beginner level, the course has rich and comprehensive content. It's definitely worthwhile and you'll gain useful knowledge.

As you can see from the previous topics, in addition to having a certification that will help you boost your career, improve your CV, and get a new job, it's completely free.

Aside from that, access to the course is lifetime, allowing you to progress at your own pace. Not to mention the added value of having a Google certification on your resume.

Certainly, it can't be a disadvantage. The time spent learning this new topic will be an investment.

How do I register?

Now that you know if the Is the Google Fundamentals of Digital Marketing course worth it? To register, go to Google Atelier and search for the course.

Register and begin your studies. You will need a Gmail account to register; if you already have one, you can log in using that account, which will likely already be saved if you have an Android phone.

There are other course options you can take after you finish the Digital Marketing course. Do one at a time and choose related topics; this way, you'll get more out of it.

Choosing to take multiple courses at the same time, and in categories that are unrelated to each other, can harm your performance and learning.

Conclusion

During the pandemic, many financial institutions offered free courses to help people cope with social distancing.

It was around this time that Google Atelier became more well-known online, even though it had already been launched in 2017.

Other institutions also offer many high-quality, free online courses; Senac is one of them. Take the opportunity to read also: What free courses does Senac offer?

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Nara Sampaio

SEO writer, digital content creator, and virtual assistant. An introvert who found in writing a way to express herself and share knowledge!

May 10, 2022

Business