Being a YouTuber has become a profitable profession: understand how it works.

It's very difficult not to have one. favorite youtuberWhether it's someone who teaches recipes, DIY furniture, crafts, comedy, beauty tips, health, wellness... You probably know someone who makes videos exactly the way you like to watch them.

How did the profession of YouTuber emerge?

The name YouTuber It is given to a creator of video content for the YouTube platform, which originated in the United States.

The first person to upload a video to the site was Jawed Karim, co-creator of the network, with a 19-second video in 2005 called "Me at the Zoo".

The profession of YouTuber didn't exist yet; after all, the initial intention was to post and share video content there without any particular ulterior motive.

A year later, the first Brazilian video was posted by Guilherme Zaiden, who created humorous content and quickly went viral on the small network, which at the time had fewer than 2 million users. Check it out:

https://www.youtube.com/watch?v=CP2uqIXJoV8

A video that had a great impact in Brazil at the time was one of Ronaldinho Gaúcho training. Since then, more people have joined this new platform for sharing content, and YouTube has become increasingly popular.

This information was obtained from the Infoescola website, and you can learn more about this beginning by clicking here.

YouTube monetization

It was from 2010 onwards, when the platform reached the milestone of over 1 billion users worldwide, that the profession of YouTuber became established and started to become profitable.since monetization policies were already well-adjusted and viewer growth was constant.

One of the distinguishing features was the ease of posting content; after all, all you needed was a cell phone that could record and internet access to upload the content to your account.

The day-to-day videos, unboxingBeauty tips, DIY (do it yourself) projects, food advice, and more, quickly went viral, making life easier for those who wanted to enter this world.

In many cases, content that would go to Facebook and Instagram was based on relevant topics on YouTube, and those who were on one platform gained visibility on the other.

Ranking of the top YouTubers in Brazil

Today, there are some YouTubers worldwide who stand out for the number of views and subscribers on their channel, which translates into greater monetization due to their immense visibility.

As of August 2021, the top 10 YouTube channels by number of subscribers were:

T-Series: 191 million subscribers
Cocomelon – Nursei Rhymes: 117 million subscribers
SET India: 112 million subscribers
PewDiePie: 110 million subscribers
Kids Diana Show: 82.4 million subscribers
WWE: 80.6 million subscribers
Like Nastya: 76.2 million subscribers
Zee Music Company: 76.2 million subscribers
5-Minute Crafts: 73.2 million subscribers
Vlad and Nike: 71.1 million subscribers

The top 10 Brazilian channels in terms of subscribers, as of August 2021, were:

KondZilla Channel: 64.7 million subscribers
whindersonnunes: 42.9 million subscribers
Felipe Neto: 42.7 million subscribers
Did you know?: 41.2 million subscribers
LUCCAS NETO: 35.5 million subscribers
GR6 Explode: 35.3 million subscribers
rezendeevil: 29.2 million subscribers
Maria Clara & JP: 28.1 million subscribers
Little Spotted Hen: 27.8 million subscribers
Renato Garcia: 23.4 million subscribers

To understand how immense the reach of these channels is, just imagine all these people in a gymnasium. There wouldn't even be room for so many people!

The impact of these YouTube channels is enormous, which is why these people have come to live off of it with great ease, earning more than in countless other professions.

How much does a YouTuber earn?

A YouTuber's earnings are determined by the number of views on each video. According to the Terra website, for every 1000 views, the YouTuber receives between 0.25 and 0.40 cents of a dollar, which in Brazil is equivalent to between 1 and 19 reais.

CONTINUE

However, a YouTuber's income doesn't come solely from views.

This visibility opens doors to other sources of income, such as sponsored postsThis is a system where digital influencers are paid to talk about a specific product or service to their followers.

In the case of this type of advertising, the costs vary according to the reach of the accounts.

The YouTuber themselves sets the price to be charged, and it is valued according to their engagement: the more people who can be impacted by the advertisement through their speech, the higher the price they will charge per sponsored post.

Although thousands of people are already working in this profession today, many still dream of joining and starting to produce video content as well.

How to become a YouTuber?

But how do you enter a market that's already saturated? Is it still possible to stand out?

The answer is YES.

It's not an easy task; after all, today the internet in general can be seen as an auction.

We, the viewers, choose what we want to watch based on what is most appealing to our eyes, whether it's the colors used, the number of views (we tend to be interested in what everyone else is talking about), or the theme.

Therefore, more than just starting out, the challenge for a YouTuber beginning today is to make themselves interesting.

The good news is that there's an audience for everyone, and the secret lies in segmenting that message to those who are relevant to the chosen niche.

Here are some tips for those who want to become a YouTuber:

Choose a subject you love.
Plan your content, frequency, and language.
Invest in video editing skills.
Interact with the audience.
Be present and accessible.
Promote your channel
Explore other ways to make money in this field (developing courses, for example).
Don't delay your start!

The last tip is very important, after all, in 5 years you'll wish you had started today. Don't be intimidated by what already exists. There's always room for new talent!