5 Tips for Turning Instagram into an Online Resume

It's no secret that Instagram is on its way to becoming the biggest social network in the world.

The importance of Instagram in your career

Gone are the days when Instagram was just a social network where we could interact with our friends and get some likes with photos of food and landscapes.

Over time, the platform has grown, changed and become a reference for our generation, offering opportunities for those who want to grow professionally.

We also know that, nowadays, when participating in a selection process, the evaluation of your profile goes far beyond the way you present yourself in person or your CV and/or portfolio.

With the growth of social networks – first Facebook and then Instagram – they have become a criterion that is taken into consideration when looking for a new opportunity in the job market.

More and more recruiters are adding the candidate's profile to the list of items that must be analyzed during the selection process.

That is, generally speaking.

Because for those who work in activities involving social communication – such as journalists, advertisers and designers – Instagram has long since ceased to be a simple social network and has become an essential tool for those who want to grow professionally.

3 tips to turn Instagram into an online resume

Below, we have separated 3 essential tips for those who want to get ahead and transform their Instagram into an online resume, and stand out among their competitors.

Create separate accounts

This tip may seem a bit obvious, but trust me: it can make all the difference in your success!

By separating your accounts, you can have more autonomy in how you manage both profiles.

While on your personal profile you will post content more geared towards your more private social circle – such as your friends and family – on your secondary account – the professional profile – will be more focused on topics that make sense for your area of expertise, whatever that may be.

As simple as it may seem, separating these two types of content will help you work better with each of them.

In addition to making management easier, by separating the profiles, you can change your professional profile to a business account.

These profiles that are categorized as business accounts gain access to a series of resources to help achieve your goal, such as the creation of sponsored posts and better measurement of results.

In addition to changing to a business profile being free, by using these available tools correctly along with good content planning, your career has everything it needs to grow even more.

Use your bio to your advantage!

When someone searches for your username and clicks on your Instagram profile, the first impression they have of you is your account header.

Therefore, creating a good bio is essential to catch the attention of those who visit your profile. After all, you only have a few seconds to capture that person's interest.

This makes it necessary to work well on two factors that complement each other: a good profile picture with an assertive bio, which expresses who you are, even if in just a few words.

Therefore, do the exercise of writing about yourself with a limited number of available characters.

It is recommended that your bio makes it clear who you are professionally – it could be through a phrase that expresses this or credentials that deserve to be highlighted – and contact information, the famous “link in bio”.

It could be a link to your website or your professional WhatsApp, for example.

Good networking is essential

Now that you've created your business account and have defined a profile photo and bio that represent you well, it's time to work on another essential part of your professional success: your networking.

With the popularization of social networks, carrying out this task has proven to be even easier, as it allows people to interact without necessarily being in the same environment.

As the main objective of establishing a good network is to meet new people and, thus, capture new contacts, the tip is: follow profiles of people who work in areas that are similar to yours.

From there, you will be able to interact with these profiles more easily.

In addition to being an excellent way to obtain references – for those who are just starting out – by interacting with people who are part of a similar area to yours, you will increase your reach in the field, making your profile increasingly known within and, later, outside of social networks.

Conclusion

As you can see, Instagram can be a great tool for those looking to showcase their work, regardless of their field of activity.

Instagram – and even large social networks in general, such as Facebook, Twitter and TikTok – have become excellent ways to promote what you have to offer, allowing all professionals to invest in and increasingly improve their networks, so that they become a showcase for the world.

What did you think of this content? Take a look at it too Instagram has been updated: discover the new features

DISCOVER INSTAGRAM'S NEW FEATURES ➔

Nathalia Silva November 4, 2021

Career